Tag Archives: Columnist Tony Edward

Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to monitor Google Knowledge Graph changes and performance

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. The post How to monitor Google Knowledge Graph changes and performance appeared...

Please visit Search Engine Land for the full article.

Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. The post Hacked Content On The Rise: Take SEO Precautions To Protect Your Site appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The Only Way To Be Successful At SEO: Take A Holistic Approach

Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations. The post The Only Way To Be Successful At SEO: Take A Holistic Approach appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!

Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of structured data markup, here's how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With...

Please visit Search Engine Land for the full article.