Tag Archives: Columnist Stephan Spencer

The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

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Contributor, beware of PageRank-hoarding publishers

So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.

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6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

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Monetizing your SEO expertise

Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.

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SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.

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7 quick SEO hacks for the SEO newbie

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.

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How to get a bird’s-eye view of the Google SERPs

Columnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the “10 blue links” mindset.

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Psst! These Keyword Opportunities Are Sitting Right Under Your Nose

Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.

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Link Risk Management: Are You Using This Critical SEO Tactic?

Columnist Stephan Spencer warns that if you don’t regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.

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