Tag Archives: Columnist Marcus Miller

How much does SEO cost?

How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. The post How much does SEO cost? appeared first on Search Engine Land.

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Small business SEO: Your questions answered

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small business SEO: Your questions answered appeared first on Search Engine Land.

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SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on...

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Using agile project management for SEO & digital marketing

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. The post Using agile project management for SEO & digital marketing appeared first on Search Engine Land.

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Canonical chaos: doubling down on duplicate content

Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. The post Canonical chaos: doubling down on duplicate content appeared first on Search Engine Land.

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The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case...

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Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

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KPIs for SEO: measuring SEO success

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. The post KPIs for SEO: measuring SEO success appeared first on Search Engine Land.

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The perfect local SEO landing page

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. The post The perfect local SEO landing page appeared first on Search Engine Land.

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The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

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