Tag Archives: Columnist Marcus Miller

SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on...

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Using agile project management for SEO & digital marketing

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. The post Using agile project management for SEO & digital marketing appeared first on Search Engine Land.

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Canonical chaos: doubling down on duplicate content

Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. The post Canonical chaos: doubling down on duplicate content appeared first on Search Engine Land.

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The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case...

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Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

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KPIs for SEO: measuring SEO success

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. The post KPIs for SEO: measuring SEO success appeared first on Search Engine Land.

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The perfect local SEO landing page

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. The post The perfect local SEO landing page appeared first on Search Engine Land.

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The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

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The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Printing your way to SEO success

Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local businesses' digital marketing efforts. The post Printing your way to SEO success appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.