Tag Archives: Columnist Jim Yu

SEO and content convergence: Making the most of moments that matter

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land.

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5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land.

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The post Hyperlocal marketing will soar in 2017: 5...

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SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. The post SEO in 2017: Seizing opportunity, evangelizing success, achieving...

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Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional. The post Google’s shift to mobile-first: mobile moments that matter appeared first on Search Engine Land.

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Google and Progressive Web Apps: the mobile experience and SEO

What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. The post Google and Progressive Web Apps: the mobile experience and SEO appeared first on Search Engine Land.

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SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room...

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Mobile marketing AMPlification: Content, performance and measurement

What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve. The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search...

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Search intent signals: aligning organic & paid search strategy

Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively. The post Search intent signals: aligning organic & paid search strategy appeared first on Search Engine Land.

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Content and SEO: Optimization from creation to conversion

How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact. The post Content and SEO: Optimization from creation to conversion appeared first on Search Engine Land.

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