Tag Archives: Columnist Jeff Baum

A proven method for building a strong PPC account team

What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land.

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Why call tracking helps improve PPC lead generation account performance

Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.

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Using automation to execute PPC strategy

Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. The post Using automation to execute PPC strategy appeared first on Search Engine Land.

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5 tips for leading a strong PPC team

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. The post 5 tips for leading a strong PPC team appeared first on Search Engine Land.

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Programmatic Advertising & How It Can Drive Your PPC Forward

Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns. The post Programmatic Advertising & How It Can Drive Your PPC Forward appeared first on Search...

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