Tag Archives: Columnist Dave Davies

A technical argument for quality content

What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions. The post A technical argument for quality content appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Newly-granted Google patent sheds light on how the search engine sees entities

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant. The post Newly-granted Google patent sheds light on how the search...

Please visit Search Engine Land for the full article.

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much. The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Exploring a newly granted Google patent around social signals

Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. The post Exploring a newly granted Google patent around social signals appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Optimizing your internal link structure

SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links. The post Optimizing your internal link structure appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.