Tag Archives: Columnist Daniel Gilbert

Ad-jective Analysis: Look deeper into your AdWords search queries

Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers. The post Ad-jective Analysis: Look deeper into your AdWords search queries appeared first on Search Engine...

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How to check if you’ve screwed up your AdWords account, v.2

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads. The post How to check if you’ve screwed up your AdWords account, v.2 appeared first on Search Engine Land.

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Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

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Keeping an eye (or three) on your AdWords competitors

Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script -- this time helping you keep track of what your competitors are up to. The post Keeping an eye (or three) on your AdWords competitors appeared first on Search Engine Land.

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Here’s an AdWords script to fill empty ad groups

Columnist Daniel Gilbert of Brainlabs makes sure you don't lose traffic due to missing ads. The post Here’s an AdWords script to fill empty ad groups appeared first on Search Engine Land.

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Rotating ad copy: What traffic are you missing out on?

Want to see where your ad tests are finished, and what traffic you're losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that. The post Rotating ad copy: What traffic are you missing out on? appeared first on Search Engine Land.

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International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on...

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Here’s An AdWords Script That Will Let You A/B Test Anything

Columnist Daniel Gilbert wasn't satisfied with AdWords' native A/B testing capabilities, so he and his team wrote a script. The post Here’s An AdWords Script That Will Let You A/B Test Anything appeared first on Search Engine Land.

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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day

Columnist Daniel Gilbert shares Brainlabs' AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week. The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.

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