Tag Archives: Columnist Andy Taylor

Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land.

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How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land.

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Early performance results from Google’s update to close variants

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google’s update to close variants appeared first on Search Engine Land.

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How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

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How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. The post Google Maps ad traffic steadily growing appeared first on Search Engine Land.

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When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers consider pausing Google Local...

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Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. The post Getting to the bottom of Google expanded text ad CTR and CPC appeared first on Search Engine Land.

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Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. The post Getting to the bottom of Google expanded text ad CTR and CPC appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Three of the most important data segmentations for any Google paid search analysis

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. The post Three of the most important data segmentations for any Google paid search analysis appeared first on Search Engine Land.

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