Tag Archives: Columnist Andrew Dennis

Relevance vs. authority: Which link has more value? (Part 1)

When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. The post Relevance vs. authority: Which link has more value? (Part 1) appeared...

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Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. The post Selling the value of link building to management appeared first on Search Engine Land.

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Seasonal and holiday link building

It's not too early to start thinking about Valentine's Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. The post Seasonal and holiday link building appeared...

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Link building is (specialized) marketing

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land.

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Penguin 4.0: Necessary and positive improvement

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

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Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. The post Search competitor analysis: backlinks, keywords and pages appeared first on Search Engine Land.

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13 link opportunities to pursue now

Need some great link-building ideas? Columnist Andrew Dennis has them for you -- with examples from major brands to illustrate how each might work. The post 13 link opportunities to pursue now appeared first on Search Engine Land.

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Link building outreach: preparation meets persuasion

Obtaining valuable, future-proof backlinks requires human interaction -- and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. The post Link building outreach: preparation meets...

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Beyond authority: guiding metrics for lasting links

Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts. The post Beyond authority: guiding metrics for lasting links appeared first on Search Engine...

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2016 State of Link Building Survey coverage

What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power. The post 2016 State of Link Building Survey coverage appeared first on Search Engine Land.

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