Tag Archives: Columnist Andreas Reiffen

Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

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Breaking down silos in e-commerce retail

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.

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Why ‘good’ isn’t good enough in Google Shopping

Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.

The post Why…



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7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.

The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search…



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