Tag Archives: Columnist Adam Dorfman

Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land.

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10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. The post 10 ways to improve your business locators appeared first on Search...

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Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.

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As search changes, Google changes

Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up? The post As search changes, Google changes appeared first on Search Engine Land.

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How Google Is Inventing A “Near Me” Future

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing. The post How Google Is Inventing A “Near Me” Future appeared first on Search Engine Land.

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How To Take Advantage Of The Recovery Search Opportunity On iOS 9

With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains. The post How To Take Advantage Of The Recovery Search Opportunity On iOS 9 appeared first on Search Engine Land.

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Putting “Mobilegeddon” In Perspective

Worried about Google's impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax. The post Putting “Mobilegeddon” In Perspective appeared first on Search Engine Land.

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