Tag Archives: close variants

Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords...

Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

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Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate

Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to...

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3 Ways to Combat the New Laws of Close Variants by @michaelaknight

The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords. Background Google and Bing have allowed the use of close variants since early 2014. In August, Google announced   they would be rolling out variants as mandatory across all accounts in September, stating: Example: [Women’s Hats] would show for the exact term, plus a few variants like woman’s hats, womens hats, and maybe a misspelling or two. Since […]

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