Tag Archives: Channel: SEO

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation online. The post SEO: The missing piece in brand protection appeared first on Search Engine Land.

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EU sources say $1.17 billion antitrust fine against Google coming in weeks

Shopping search penalty is the first of three potential fines against the company. The post EU sources say $1.17 billion antitrust fine against Google coming in weeks appeared first on Search Engine Land.

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Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. The post Setting up and testing AMP for WordPress: A quick 7-step guide appeared first on Search Engine Land.

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2017 growth hacks: Optimizing organic market share

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. The post 2017 growth hacks: Optimizing organic market share appeared first on Search Engine Land.

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Google’s mobile-first index likely not coming until 2018 at earliest

At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index. The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land.

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Google won’t add featured snippets analytics in Search Console

Don't bank on Google sharing any data on how your website is being used in the featured snippets. The post Google won’t add featured snippets analytics in Search Console appeared first on Search Engine Land.

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SMX Advanced keynote: Google explains mobile-first, featured snippets data & more

Google's Gary Illyes sits down with Search Engine Land's founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics. The post SMX Advanced keynote: Google explains mobile-first, featured snippets data & more appeared first on Search...

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SEO and content convergence: Making the most of moments that matter

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land.

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Yet another study shows featured snippets lead to significant drops in organic clicks

With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results. The post Yet another study shows featured snippets lead to significant drops in organic clicks appeared first on Search Engine Land.

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The role of traditional public relations in SEO

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land.

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