Tag Archives: Channel: SEO

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.

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Google tests ‘suggested clip’ in search results where video jumps directly to the answer

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land.

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Is Ripoff Report subverting Google take-downs?

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. The post Is Ripoff Report...

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SEO & website design: Everything you need to know

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. The post SEO & website...

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Google: We sent 9M web spam messages in 2016, more than double 2015 total

While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land.

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4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search...

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Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels

According to Google's latest update, a quick search will bring up an "all-star lineup of content" from pro sports teams across the US and Canada. The post Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels appeared first on Search Engine Land.

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5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. The post 5 ways your merchandising strategy is affecting SEO performance...

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Google did not ban Infowars; did rescind quality example using an Infowars article

Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages. The post Google did not ban Infowars; did rescind quality example using an Infowars article appeared first on Search Engine Land.

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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance...

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