Tag Archives: Channel: SEO

A Marketer’s Guide To Using Regular Expressions In SEO

Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:...

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Learnings From SMX London: The Impact Of Social On Search

SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester...

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Google Updates Documentation & Guidelines On Moving A Site

Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1)...

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Google To Warn Searchers When A Mobile URL Redirects To The Homepage

Don’t annoy mobile searchers. That’s the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a...

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The Single Metric Every SEM Acquisition Marketer Should Be Tracking

When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new...

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18 Lessons Learned In Leveraging Event Marketing For B2B SEO

Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by...

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SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building

Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time...

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Discover Who’s Eating Your SEO Lunch… And How To Beat Them

The combination of web analytics and a thoughtful SEO strategy is a winner. Here's one of my favourite strategies to ensure you're beating your competition at SEO linkbuilding.

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7 Things I Wish Execs Knew About Link Building

Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but...

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Update Your All In One SEO Pack WordPress Plugin Now

The Sucuri Blog issued a notice that a popular SEO plugin for WordPress web sites had a major security vulnerability. The plugin name is the “All in One SEO Pack” and the fix is easy, just make sure to update the plugin immediately. The vulnerability opened up WordPress blogs that used...

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