Tag Archives: Channel: SEM

6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts. The post 6 AdWords strategies businesses can use to make love, not war on Valentine’s Day appeared first on Search Engine Land.

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What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. The post What’s going on with Google brand CPC? appeared first on Search Engine Land.

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What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. The post What the ROAS? A practical guide to improving return on ad spend appeared first on Search Engine Land.

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Bing Ads rolls out multiuser access with single sign-on

Multiple account management continues to become easier and more streamlined. The post Bing Ads rolls out multiuser access with single sign-on appeared first on Search Engine Land.

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Google EU shopping rivals complain antitrust remedies aren’t working

They're demanding more changes, saying their problems have intensified rather than improved since the EC ruling in June, 2017. The post Google EU shopping rivals complain antitrust remedies aren’t working appeared first on Search Engine Land.

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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. The post Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention appeared first on Search Engine Land.

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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Advertisers can quickly see performance by audience and benchmark against non-targeted users. The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.

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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land.

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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. The post 5 New Year’s resolutions for your PPC campaigns appeared first on Search Engine Land.

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