Tag Archives: Channel: SEM

Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day sale. The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land.

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Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land.

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Eight insider tips for exceptional price extensions

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land.

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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine...

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SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

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Attack of the clones: Here’s a script to fight duplicated ads

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there's a script for that. The post Attack of the clones: Here’s a script to fight duplicated ads...

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5 common mistakes made by B2B paid search novices

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. The post 5 common mistakes made by B2B paid search novices appeared first on Search Engine Land.

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Bing Ads retiring Campaign Planner in favor of Keyword Planner

Keyword Planner will take over at the end of July and offer most of the same capabilities. The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land.

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Your 6 new ways to use location targeting

Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. The post Your 6 new ways to use location targeting appeared first on Search Engine Land.

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This script automates adding any AdWords data to a Google spreadsheet

Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. The post This script automates adding any AdWords data to a Google spreadsheet appeared first on Search Engine Land.

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