Tag Archives: Channel: SEM

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.

The post Get inside your customer’s head: A guide to writing irresistible calls to action appeared first on Search Engine Land.



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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Four months in, 19 rivals say too little has changed.

The post Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission appeared first on Search Engine Land.



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Are you ready for the attribution changes coming to Google AdWords?

If you’re not, contributor Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords.

The post Are you ready for the attribution changes coming to Google AdWords? appeared first on Search Engine Land.



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Bing Ads launches ‘fan’ community program for its most dedicated advertisers

Starting today, users can apply to join the new advisory program.

The post Bing Ads launches ‘fan’ community program for its most dedicated advertisers appeared first on Search Engine Land.



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Bing Ads launches ‘fan’ community program for its most dedicated advertisers

Starting today, users can apply to join the new advisory program.

The post Bing Ads launches ‘fan’ community program for its most dedicated advertisers appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.



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Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.



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3 ways to revitalize your digital marketing program

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.

The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land.



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AdWords Keyword Planner update appears to be rolling out in the new interface

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

The post AdWords Keyword Planner update appears to be rolling out in the new interface appeared first on Search Engine Land.



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How to sync your keywords and ad labels with an AdWords Script

Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.

The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Engine Land.



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