Tag Archives: Channel: SEM

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017...

Please visit Search Engine Land for the full article.

Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads Editor gets Review Extension support, better keyword import & more

New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. The post Bing Ads Editor gets Review Extension support, better keyword import & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Patent 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Patent 2 of 2: How Google learns to guide purchasing decisions appeared...

Please visit Search Engine Land for the full article.

Going global: Common sense considerations too commonly ignored

If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle. The post Going global: Common sense considerations too commonly ignored appeared first on...

Please visit Search Engine Land for the full article.

Listen to your mother: Win Mother’s Day with humor and timing

Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

What B2B marketing can teach you about PPC in higher education

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. The post What B2B marketing can teach you about PPC in higher education appeared first on Search...

Please visit Search Engine Land for the full article.

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?...

Please visit Search Engine Land for the full article.

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts. The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.