Tag Archives: Channel: SEM

Using AdWords Auction Insights To Find Out Who’s Winning On Mobile

The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage. The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.

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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

Contributor Matt Ackley shares insights gleaned from a survey of 233 marketers about their retargeting practices and performance. The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first on Search Engine Land.

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Will Ask.com Google Arbitrage Ever Stop?

Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what's it getting out of the relationship? The post Will Ask.com Google Arbitrage Ever Stop? appeared first on Search Engine Land.

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Bing Ads Rolling Out Dynamic Sitelinks In U.S.

Bing Ads has debuted Dynamic Sitelinks, new annotations that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase...

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Multi Channel Digital Marketing: Trends to Watch – October 2nd Webcast

Digital Marketing Depot presents “Multi Channel Digital Marketing – Trends to Watch” on Thursday October 2 at 1 PM EDT. This webcast covers how the latest digital marketing technology yields data that helps businesses gain deeper insight into the performance of their marketing...

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Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights

A powerful new tool is available in Bing Ads that will help search marketers better understand the competitive landscape, get new keyword ideas and fine tune their campaigns. Campaign Planner offers marketplace insights including search traffic trending and forecasting data, industry benchmarks,...

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Analyzing The Impact Of Amazon’s Departure From Google’s Search Network

If, as rumored, Amazon will replace Google's ads on its site with those from its own network, what would that mean for advertisers? The post Analyzing The Impact Of Amazon’s Departure From Google’s Search Network appeared first on Search Engine Land.

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Image Ad Best Practices For The Google Display Network

Your GDN ads shouldn't be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network. The post Image Ad Best Practices For The Google Display Network appeared first on Search Engine Land.

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On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google

Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,...

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Bing Ads Refreshes The Change History Report

Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availability, which Bing Ads has been addressing...

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