Tag Archives: Channel: SEM

Bid Management Science Explained

Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are calculated. The post Bid Management Science Explained appeared first on Search Engine Land.

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Bing Ads Launches Close Variants Test In US

Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the...

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Search Marketers: The Time To Focus On Mobile User Experience Is Now

Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads. The post Search Marketers: The Time To Focus On Mobile User Experience Is Now appeared first on Search Engine Land.

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The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the...

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New Google Ad Format Only Changed User Behavior For 3 Months

Google rolled out a new design for its search engine results pages back in March, but the changes don't seem to have had a lasting impact for search ads. The post New Google Ad Format Only Changed User Behavior For 3 Months appeared first on Search Engine Land.

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AdWords Adds Single Currency Reporting For Conversion Values

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from...

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New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists

Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting options. Negative Keyword Library The negative...

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If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?

Google has continually denied that an account-level Quality Score exists -- yet this unseen metric still seems to have an impact on AdWords performance. The post If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program? appeared first on Search Engine Land.

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Search & ROI: Make The Most Of This Evolving Relationship

Paid search has made it easier than ever to demonstrate the value of advertising, allowing us to rethink our methods for measuring ROI. The post Search & ROI: Make The Most Of This Evolving Relationship appeared first on Search Engine Land.

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New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion...

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