Tag Archives: Channel: SEM

Google Shopping Merchant Promotions Roll Out To More Countries

Just ahead of the holiday frenzy, Google is expanding Merchant Promotions  to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their...

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AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status

The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. The new charts make it easier to visualize who...

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Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of

Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account...

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AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed

Paid search management is demanding enough without platform connectivity issues. Over the past weeks, several AdWords users have taken to Twitter to complain about ongoing issues with what’s come to be known as the “red bar of death”. The red banner looks like this: Last week,...

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For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match

Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,...

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More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live

Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available. Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword match types in bulk. At the ad group level, bids...

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More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies

This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as  conversions, cost,...

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Anticipating What Products Will Drive Your Holiday Paid Search Sales

With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard offers some advice. The post Anticipating What Products Will Drive Your Holiday Paid Search Sales appeared first on Search Engine Land.

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EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices

Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to...

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The 4 Cs Driving Mobile Search, Shopping & Buying

Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers. The post The 4 Cs Driving Mobile Search, Shopping & Buying appeared first on Search Engine Land.

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