Tag Archives: Channel: SEM

Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.

The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…



Please visit Search Engine Land for the full article.

AdWords To Require Verification For Call And Location Extension Phone Numbers

Ads without verified phone numbers will be disapproved.

The post AdWords To Require Verification For Call And Location Extension Phone Numbers appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years

Yahoo Bing Network gains share for third straight quarter.

The post IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Bing Ads Power Tools: Ad Insights

Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads.

The post Bing Ads Power Tools: Ad Insights appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer

As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.

The post Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Update: Google Says Big AdWords Quality Score Bug Is Fixed

Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates below.

The post Update: Google Says Big AdWords Quality Score Bug Is Fixed appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

Star ratings for specific products appear in product listing ads.

The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

5 PPC Testing Myths & Mistakes: How To Avoid Them!

Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.

The post 5 PPC Testing Myths & Mistakes: How To Avoid Them! appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

First-Party Data And Search

What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.

The post First-Party Data And Search appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week

The forced migration could lead to competing ad serving in your account if you haven’t take action.

The post Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.