Tag Archives: Channel: SEM

AdWords Search Query Data Now Available Sooner

Search terms and some other data are now available within 6 hours. The post AdWords Search Query Data Now Available Sooner appeared first on Search Engine Land.

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4 Super Smart Rising Stars In PPC Marketing To Read & Follow

Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner. The post 4 Super Smart Rising Stars In PPC Marketing To Read & Follow appeared first on...

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Taming The Beast Of The Messy Enterprise SEM Campaign

Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand. The post Taming The Beast Of The Messy Enterprise SEM Campaign appeared first on Search Engine Land.

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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding

BrandVerity's Q4 study looks at trademark usage in paid search across 10 industry verticals. The post Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding appeared first on Search Engine Land.

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More Hardcore A/B Testing: V2 Of The Free AdWords Script

After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements. The post More Hardcore A/B Testing: V2 Of The Free AdWords Script appeared first on Search Engine Land.

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Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1

GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices. The post Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1 appeared first on Search Engine Land.

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Google Debuts AdWords Dynamic Structured Snippets

Automated extensions display content from ad landing pages. The post Google Debuts AdWords Dynamic Structured Snippets appeared first on Search Engine Land.

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Understanding How Your Brand Drives Google Shopping Campaign Traffic

Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution. The post Understanding How Your Brand Drives Google Shopping Campaign Traffic appeared first on Search Engine Land.

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Google Launches AdWords App For Android

Now available for download in the Google Play store. The post Google Launches AdWords App For Android appeared first on Search Engine Land.

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The Shifting World Of Search: Predictions For 2015 And Beyond

As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs. The post The Shifting World Of Search: Predictions For 2015 And Beyond appeared first on Search Engine...

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