Tag Archives: Channel: SEM

Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

Contributor Matt Ackley summarizes key findings from Marin's recently released report. The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.

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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

See how ads will display with bid increases before committing to new keyword bids. The post Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time appeared first on Search Engine Land.

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Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference

Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads. The post Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference appeared first on Search Engine Land.

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The Secret To AdWords Success, Told By A Former Googler

Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success! The post The Secret To AdWords Success, Told By A Former Googler appeared first on Search Engine Land.

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Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]

With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by...

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Ability To Share Ads Via AdWords Shared Library Is Going Away

Feature will be eliminated on February 11th. The post Ability To Share Ads Via AdWords Shared Library Is Going Away appeared first on Search Engine Land.

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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

Desktop's influence, while still dominant, continued to wane in the fourth quarter. The post Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin] appeared first on Search Engine Land.

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Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]

Mobile accounted for more than a third of clicks and ad spend. The post Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo] appeared first on Search Engine Land.

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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day

Columnist Daniel Gilbert shares Brainlabs' AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week. The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.

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Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text

Change effecting top line ads said to boost click-through rates. The post Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text appeared first on Search Engine Land.

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