Tag Archives: Channel: SEM

AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights

Advertisers can see how long it takes users to convert after clicking on an ad. The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land.

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How blockchain will impact search marketing

Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land.

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Bing Ads launches Multi-Linking for multiple-account management

Users can now link and unlink accounts within the platform more easily. The post Bing Ads launches Multi-Linking for multiple-account management appeared first on Search Engine Land.

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How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land.

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The nitty-gritty paid search account health check: Part 1

Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land.

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Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared first on Search Engine Land.

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for...

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AdWords rolls out new interface to all advertisers

The new experience touts speed, upgraded visuals, more management tools. The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land.

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UPDATED The AdWords 2x budget change: Considering the potential impact

There were still many questions about how this sudden change will affect ad delivery and spending. The post UPDATED The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17. The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land.

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