Tag Archives: Channel: SEM

Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available. The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

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SEM account management: Part 3 — How to get more responsibility

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. The post SEM account management: Part 3 — How to get more...

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Beware these 7 sneaky PPC attribution tricks

You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land.

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Seriously, Google, can you just make exact match exact?

In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land.

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SEM account management: How to improve account performance

In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well. The post SEM account management: How to improve account performance appeared first on Search Engine Land.

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What happens when Google pushes into branding and messaging?

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes into branding and messaging? appeared first on Search Engine Land.

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Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

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A proven method for building a strong PPC account team

What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land.

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Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three...

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Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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