Tag Archives: Channel: SEM

What’s different about digital marketing in the cannabis industry?

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.

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Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.

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Google says it removed more than 3.2 billion bad ads in 2017

The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

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Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.

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Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.

The post Notes are coming to AdWords, plus Recommendations & an Account Performance Score appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Chat rate is the new CTR for AdWords message extensions

Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.

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AdWords custom columns now available at keyword and ad levels

Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.

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Quora’s ad pixel now supports multi-event conversion tracking

Advertisers can also now get view-through conversion data.

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.

The post Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle appeared first on Search Engine Land.



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30 questions to ask that so-called PPC ‘expert’ before hiring him/her

Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.

The post 30 questions to ask that so-called PPC ‘expert’ before hiring him/her appeared first on Search Engine Land.



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