Tag Archives: Channel: Retail

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating

The new device hasn't yet found the right balance between voice and screen. The post Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Report: 43% of millennials have made a voice-device purchase in past year

Also, Kayak introduces ability to book a hotel room through Alexa devices. The post Report: 43% of millennials have made a voice-device purchase in past year appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Why one e-commerce company is going all-in on AMP (Hint: conversions)

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in on AMP (Hint: conversions) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reviews & other UGC more influential for consumers than search engines & ads [Study]

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Now you can log into multiple Google Merchant Center accounts with the same email

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from...

Please visit Search Engine Land for the full article.

Twiggle offers plug-and-play semantic search to online retailers

Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search...

Please visit Search Engine Land for the full article.

Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles...

Please visit Search Engine Land for the full article.