Tag Archives: Channel: Retail

How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from...

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Twiggle offers plug-and-play semantic search to online retailers

Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land.

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7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search...

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles...

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Report: Amazon grows lead as product search engine of choice

94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season. The post Report: Amazon grows lead as product search engine of choice appeared first on Search Engine Land.

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Google shares tips on using AMP for e-commerce

Google documents how to make your e-commerce site AMP-ready. The post Google shares tips on using AMP for e-commerce appeared first on Search Engine Land.

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Survey: Amazon beats Google as starting point for product search

Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. The post Survey: Amazon beats Google as starting point for product search appeared first on Search Engine Land.

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Study: Sales, keywords & fulfillment correlate with Amazon search rankings

Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce. The post Study: Sales, keywords & fulfillment correlate with Amazon search rankings appeared first on...

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Retailers: GTINs Required By May 16 For Google Product Listing Ads

GTINs will be required for brand name products sold by multiple merchants. The post Retailers: GTINs Required By May 16 For Google Product Listing Ads appeared first on Search Engine Land.

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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows. The post Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction appeared first on Search Engine Land.

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