Tag Archives: Channel: Local

SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. The post SMX West session: The definitive guide to local search ranking factors appeared first on Search...

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Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land.

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Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

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National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. The post National retailers: Stop ignoring local SEO...

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Yext files for long-awaited $100 million IPO

Last year the company announced a revenue "run rate" of $100 million. The post Yext files for long-awaited $100 million IPO appeared first on Search Engine Land.

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10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. The post 10 ways to improve your business locators appeared first on Search...

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

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5 ways you can improve your new business’s visibility on Google Maps

Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. The post 5 ways you can improve your new business’s visibility on Google Maps appeared first on Search...

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Need to contact Google My Business support? Use Twitter!

While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). The post Need to contact Google My Business support? Use Twitter! appeared first on Search Engine Land.

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Google local finder tests cards with horizontal scroll for map search results

Google loves the swipe left and right motion. They are now testing it on the Google Maps local finder search results. The post Google local finder tests cards with horizontal scroll for map search results appeared first on Search Engine Land.

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