Tag Archives: Channel: Local

Yelp tests offline attribution using guest WiFi and email matching

The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.

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International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The post International SEO and search trends: How does it all work? appeared first on Search Engine...

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Google Maps adds mall directory search & browse in local panel

Google adds a new tab to the local panel in the search results named "directory." The post Google Maps adds mall directory search & browse in local panel appeared first on Search Engine Land.

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Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby

A year after bringing real-time information within Google Maps for Android, Google has now released it for iOS devices. The post Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby appeared first on Search Engine Land.

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How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. The post How do you optimize content for a voice-first world? appeared first on Search Engine Land.

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GoDaddy web hosting now integrated with Google My Business

Much of the content creation and verification process is automated. The post GoDaddy web hosting now integrated with Google My Business appeared first on Search Engine Land.

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How to create content to support local SEO and rock the rankings

Are you looking for ways to increase your organic visibility and rankings in local search results?  Contributor Kristopher Jones shares how to shine in local search results using locally focused content. The post How to create content to support local SEO and rock the rankings appeared first on...

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Restaurant owners can now edit menu listings in Google My Business

Create a structured restaurant menu that can display in mobile search listings directly in Google My Business. The post Restaurant owners can now edit menu listings in Google My Business appeared first on Search Engine Land.

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Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. The post Customer loyalty: A key ingredient for successful local search results appeared first on Search Engine Land.

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Are you getting credit for all of your organic visits from GMB?

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. The post Are you getting credit for all of your organic visits from GMB? appeared first on Search Engine Land.

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