Tag Archives: Channel: Display

1plusX adds search-like keyword targeting to its DMP

The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.

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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

An interview series highlighting 2017′s Award winners: a look at the work they accomplished and the results they achieved.

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Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

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Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site

Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.

The post Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your…



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Yahoo is using display ads to drive search traffic for competitive terms

Ads link directly to search results for terms across a number of competitive verticals.

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New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics

Google VP Brad Bender says the new tool – which includes details like interests, locations and device usage – is currently rolling out.

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Dynamic Advertising: The Key To Scaling Personalized Ads

In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can use it to create customized ads at scale.

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Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Do you need an paid media campaign management platform?

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Writing Ad Copy That Converts – April 30 Webcast

You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks consumers?

The post Writing Ad Copy That Converts – April 30 Webcast appeared first on Search Engine Land.



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