Tag Archives: Channel: Analytics & Conversion

Google expanding Attribution beta to hundreds more advertisers

Google's anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land.

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Google Analytics rolling out ‘ask a question’ to get answers instantaneously

With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps. The post Google Analytics rolling out ‘ask a question’ to get answers instantaneously appeared first on Search Engine Land.

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PaveAI unveils AI-powered platform to turn Google Analytics into actions

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post PaveAI unveils AI-powered platform to turn Google Analytics into actions appeared first on Search Engine Land.

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How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. The post How to track conversions like a pro appeared first...

Please visit Search Engine Land for the full article.

How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. The post How to track conversions like a pro appeared first...

Please visit Search Engine Land for the full article.

Google Analytics is unifying user IDs from AMP & non-AMP pages

Some metrics will be effected as the change rolls out. The post Google Analytics is unifying user IDs from AMP & non-AMP pages appeared first on Search Engine Land.

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Google Data Studio now connects to Search Console

Build more flexible reports and combine Search Console data with other data sources. The post Google Data Studio now connects to Search Console appeared first on Search Engine Land.

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Allstate: Offline call data improved SEM performance and the customer experience

Company generated an increase in quality calls and lowered customer acquisition costs. The post Allstate: Offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others

The new product, free during its beta phase, displays everything from the tools’ APIs. The post Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others appeared first on Search Engine Land.

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SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics

Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced. The post SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics appeared first on Search Engine Land.

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