Tag Archives: Channel: Analytics & Conversion

Google Analytics is unifying user IDs from AMP & non-AMP pages

Some metrics will be effected as the change rolls out. The post Google Analytics is unifying user IDs from AMP & non-AMP pages appeared first on Search Engine Land.

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Google Data Studio now connects to Search Console

Build more flexible reports and combine Search Console data with other data sources. The post Google Data Studio now connects to Search Console appeared first on Search Engine Land.

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Allstate: Offline call data improved SEM performance and the customer experience

Company generated an increase in quality calls and lowered customer acquisition costs. The post Allstate: Offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others

The new product, free during its beta phase, displays everything from the tools’ APIs. The post Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others appeared first on Search Engine Land.

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SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics

Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced. The post SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics appeared first on Search Engine Land.

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Google launches AdWords conversion data import solution for Salesforce

Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners. The post Google launches AdWords conversion data import solution for Salesforce appeared first on Search Engine Land.

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True performance baselines & ROI for SEO without attribution modeling

How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI...

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Google has measured 1 billion+ store visits from AdWords ads globally

Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.

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Marketer’s Guide: B2B Marketing Automation Platforms

Do you need a marketing automation platform? The post Marketer’s Guide: B2B Marketing Automation Platforms appeared first on Search Engine Land.

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SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics

Read The New Report: The $1 Trillion click-to-call economy The post SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics appeared first on Search Engine Land.

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