Tag Archives: campaign management

Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick...

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Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency...

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Bing Ads Introduces Color-Coded Labels by @MattGSouthern

In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.

The post Bing Ads Introduces Color-Coded Labels by @MattGSouthern appeared first on Search Engine Journal.

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations...

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Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

Do you need an paid media campaign management platform? The post Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms appeared first on Search Engine Land.

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Automate Alpha Beta Campaign Structure Using AdWords Scripts

While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared...

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Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Do you need an paid media campaign management platform? The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Search Engine Land.

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How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill

It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new marketing trends to business shifts, you’ll want to prepare a marketing plan for 2015 before the end of the year so you can stay ahead of the curve. Get a head start with your 2015 digital marketing strategy by using this guide.  For each step, you will be presented with one or two options. Choose the option that fits your needs […]

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