Tag Archives: budget

Google: Technically 404s Do Use Up Google Crawl Budget

Google's John Mueller said on Twitter the other day that crawl budget is technically used when Google tries to access 404/410 page not found URLs...

Bing Ads now shows potential conversion impact with budget suggestions

Conversion data is being used to inform more insights in the Bing Ads platform. The post Bing Ads now shows potential conversion impact with budget suggestions appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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72 Things to Know When Selling SEO Services by @bhartzer

Selling SEO services can be tough. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses. While I really understand SEO and how to create websites and optimize content, I’ve never considered myself to be a salesperson. Good SEO definitely sells itself, but many businesses, especially those with a limited marketing budget, need to be sold on the benefits of good old-fashioned SEO. After all, SEO isn’t an item that can be bought on Amazon. So, How Do You Sell SEO? For the purpose of this article, SEO […]

The post 72 Things to Know When Selling SEO Services by @bhartzer appeared first on Search Engine Journal.

Google Doesn’t Care About Crawl Budget For Their Own Sites

Google has explained crawl budget to us several months ago and truth is, the topic has kind of slowed down recently - which I am grateful for. But every now and then...

How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Learn 3 proven methods for winning additional PPC budget from your clients

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward -- and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients...

Please visit Search Engine Land for the full article.
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Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction by @MattGSouthern

In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions.

The post Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction by @MattGSouthern appeared first on Search Engine Journal.

Google: Nofollow Does Not Burn Crawl Budget

There is a lot more clarity from Google these days around crawl budget which is why I found it a bit surprising to see some SEOs ask if using a nofollow attribute on your links can hurt your crawl budget...

Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina

Working with a small PPC budget? Ask yourself these three questions to make sure you aren't wasting money.

The post Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina appeared first on Search Engine Journal.

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How to Organize a Great One-Day Conference by @coreydmorris

One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience.

The post How to Organize a Great One-Day Conference by @coreydmorris appeared first on Search Engine Journal.