Tag Archives: Brett Middleton

What’s different about digital marketing in the cannabis industry?

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.

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3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

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3 ways to build a better agency-client relationship

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.

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Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.

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Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

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How your startup should be using Google AdWords

If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.

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How do our biases impact PPC performance?

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.

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How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

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3 things every PPC beginner needs to try

Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!

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Broad match: What is it good for?

Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.

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