Tag Archives: brands

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers." The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine...

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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance...

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Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23

Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant. The post Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23 appeared first on Search Engine Land.

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National Brands & Local Search: Use Insights to Drive Actions

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How...

Please visit Search Engine Land for the full article.
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Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern

A new Google survey reveals what today's teens think are the coolest brands.

The post Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern appeared first on Search Engine Journal.

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Twitter to Offer Paid Version of Tweetdeck? by @MrDannyGoodwin

Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other power users.

The post Twitter to Offer Paid Version of Tweetdeck? by @MrDannyGoodwin appeared first on Search Engine Journal.

MarTech beta rates expire this week – reserve your seat now

Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands...

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An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY] by @rawseo

Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon, Staples, REI, eBay, and many others!

The post An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY] by @rawseo appeared first on Search Engine Journal.

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Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern

Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content

The post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.

The Value of a Happy Customer: Action steps to a great customer experience

A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how...

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