Tag Archives: brands

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How You Can Rise Above the Social Media Noise by @@jess12davis

Several brands have learned to engage communities and drive business through social networks. Here’s how you can, too.

The post How You Can Rise Above the Social Media Noise by @@jess12davis appeared first on Search Engine Journal.

Is it time to consider local marketing automation software?

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits...

Please visit Search Engine Land for the full article.

Start Listening! 7 Real-World Tips for Better Social Engagement

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social...

Please visit Search Engine Land for the full article.

Start Listening! 7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with...

Please visit Search Engine Land for the full article.

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to...

Please visit Search Engine Land for the full article.

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers." The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine...

Please visit Search Engine Land for the full article.

[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance...

Please visit Search Engine Land for the full article.

Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23

Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant. The post Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

National Brands & Local Search: Use Insights to Drive Actions

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How...

Please visit Search Engine Land for the full article.
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Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern

A new Google survey reveals what today's teens think are the coolest brands.

The post Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern appeared first on Search Engine Journal.