Tag Archives: Brand Bidding

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13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven

Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.

The post 13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven appeared first on Search Engine Journal.

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding. The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.