Tag Archives: bidding

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How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels

Are your competitors bidding against your branded terms? Learn how to deal with it without making matters worse.

The post How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels appeared first on Search Engine Journal.

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How to Master Google Shopping & Product Listing Ads by @cchaitanya

How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.

The post How to Master Google Shopping & Product Listing Ads by @cchaitanya appeared first on Search Engine Journal.

Google is rolling out new keyword bidding suggestions in AdWords

The new feature shows suggested bids for various page positions. The post Google is rolling out new keyword bidding suggestions in AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads Removes Trademark Policy For Keywords Globally

Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US...

Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

‘Tis the season to optimize search bidding

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the...

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Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

AdWords Editor now supports more ad formats, device bidding

Advertisers can create and edit Gmail ads and more in version 11.6. The post AdWords Editor now supports more ad formats, device bidding appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.