Tag Archives: bidding

SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO appeared first on Search Engine Land.

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Bing Ads Removes Trademark Policy For Keywords Globally

Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US...

Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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‘Tis the season to optimize search bidding

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the...

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Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.

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Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.

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AdWords Editor now supports more ad formats, device bidding

Advertisers can create and edit Gmail ads and more in version 11.6. The post AdWords Editor now supports more ad formats, device bidding appeared first on Search Engine Land.

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SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads opens pilot for device bidding

Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile. The post Bing Ads opens pilot for device bidding appeared first on Search Engine Land.

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Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search...

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