Tag Archives: B2B Search Marketing Column

Getting results from your website means asking the right questions

Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.

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The B2B SEO Opportunity In Organizational Mergers & Acquisitions

Mergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and prepare for the process.

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Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number…



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20 Ways B2B SEOs Can Leverage Schema.org Markup

Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.

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Pound Wise, Penny Foolish SEO (And Content Marketing)

For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term.

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The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

Though SEO tactics may come and go, the underlying principles behind them often remain true.

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B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

Dear Content Marketers, Have I told you (lately) that I love you? Seriously! Content marketing has taken the elusive concept of “thought leadership” and transformed it into a prescriptive, clear-cut process. You equip prospects with the helpful information they need and, at the same…



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10 Hidden Gems For Finding New B2B Customers

When it comes to prospecting, you can go the easy way, or you can explore these 10 tactics that will really boost your customer acquisition efforts.

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How To Use LinkedIn As A B2B Link Prospect Development Tool

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content…



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13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands

Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield numerous benefits. Here are the top 13 reasons…



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