Tag Archives: audiences

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5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future

Take your PPC campaigns to the next level with these five strategies for paid search audiences.

The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first on Search Engine Journal.

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Write Less, Say More: Why You Need to Create Concise Content by @vpkoshy

Writing clear and concise content doesn't have to be difficult. Discover the four qualities of content that engages audiences.

The post Write Less, Say More: Why You Need to Create Concise Content by @vpkoshy appeared first on Search Engine Journal.

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How to Target Your A-Audience Without Losing Your B-Audience by @stoneyd

Learn how to provide value to your main audience without alienating other possible audiences that could become your "A-Audience" down the line.

The post How to Target Your A-Audience Without Losing Your B-Audience by @stoneyd appeared first on Search Engine Journal.

SearchCap: Google AdWords AMP, in-market audiences & Google black test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google AdWords Similar Audiences For Search & Shopping Ads Live

Google announced they are now rolling out to all advertisers the similar audiences features to search and shopping ads...

SearchCap: Google similar audiences, display network & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google similar audiences, display network & voice search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Are you keeping up with the increasing demands of content marketing today?

Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. Mobile has changed how marketers communicate with their audiences. What’s different with mobile compared to older mediums is the frequency and mindset of consumers. People are in discovery mode on...

Please visit Search Engine Land for the full article.
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How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.

The post How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer appeared first on Search Engine Journal.

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How Oracle Got Its (Content) Groove Back by @chris_hart

Changing the direction of your company’s content and communications strategy is never an easy thing. In this article, you’ll find out how a large, well-known brand was able to shift its mindset and culture to ensure the messaging and content was more meaningful, and began to resonate with its target audiences.

The post How Oracle Got Its (Content) Groove Back by @chris_hart appeared first on Search Engine Journal.