Tag Archives: Apple

Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern

A new Google survey reveals what today's teens think are the coolest brands.

The post Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern appeared first on Search Engine Journal.

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Google Assistant Coming Soon to Android TV by @MattGSouthern

With Siri being thoroughly integrated into the latest Apple TV units, it was only a matter of time before Google Assistant made its way to Android TV.

The post Google Assistant Coming Soon to Android TV by @MattGSouthern appeared first on Search Engine Journal.

Google launches Gboard keyboard features on Android devices

Originally launched in May, Google's iOS keyboard features will now be available to Android users. The post Google launches Gboard keyboard features on Android devices appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google AdWords Editor Is Not Available For Chromebook

If you want to use the Google AdWords editor, currently, it is only available for Windows computers or Apple computers. They also have iOS and Android apps but nothing for Google's own OS, Chromebooks...

SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Apple hopes to enhance maps with indoor location and drone data collection

Drones will collect data, shoot images and video, according to an FAA filing. The post Apple hopes to enhance maps with indoor location and drone data collection appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Comparing Google Assistant on Pixel to Apple Siri on iPhone 7

Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants. The post Comparing Google Assistant on Pixel to Apple Siri on iPhone 7 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week we have news about Google’s latest acquisition, the progress of AMP and some spooky Halloween search data.

Google acquires FameBit to cash in on YouTube branded content

As reported by Al Roberts, Google has announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands connect with more than 45,000 content creators for branded content opportunities, including product placements, promotions and sponsorships.

This acquisition signals that Google sees influencer marketing and branded content as an important part of the online marketing ecosystem, particularly on YouTube.

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According to Google VP of Product Management, Ariel Bardin:

“We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community.”

Google reveals the progress of AMP one year later

As I reported this week, Google released loads of stats around its AMP project, in an attempt to persuade you to implement its faster mobile pages.

The uplifts for major publishers who use AMP include:

  • Washington Post — 23% increase in mobile search users who return within 7 days
  • Slate — 44% increase in monthly unique visitors and a 73% increase in visits per monthly unique visitor
  • Gizmodo — 80% of Gizmodo’s traffic from AMP pages is new traffic, 50% increase in impressions
  • Wired — 25% increase in click through rates from search results, with CTR on ads in AMP stories up by 63%.
  • Relay Media — in the last 30 days alone has converted over 2.5 million AMP pages for publishers like The Daily Dot, Hearst Television and The Miami Herald which says mobile users who start with an AMP article spend 10% more time than those who land on regular mobile pages.

Facebook tests ads for Groups

Facebook’s ad business could be expanding to Groups, as reported this week by Al Roberts. Groups is a popular feature that “allow[s] people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.”

Groups are used by more than a billion people each month, making them a potentially lucrative source of ad inventory for Facebook.

According to a statement from Facebook:

“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward.”

Amazon takes on Spotify, Apple Music and Google Play

The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service. As reported by Luke Richards, the initial Amazon streaming service aimed at Echo users certainly looks to add value to the brand’s latest audio device.

The option for users to be able to search a bigger catalogue of music than is currently available to Prime subscribers will be a big asset for the device alongside it’s voice-activated functionality, its ability to search the web and its quick connection to make orders from the Amazon website.

Most popular Hallowen costumes according to paid search

AdGooroo has revealed the top Halloween costumes for 2016. To determine the most popular costumes, they compiled a ranking of the top 20 costumes by text ad and product listing ad spend on 2,959 Halloween costume keywords on US Google desktop search from August 1 through October 4. The findings include:

  • Nine super hero costumes rank in the top 20
  • Batman villainess Poison Ivy tops the list with nearly $159,000 in paid search spend, $58,000 more than the next two most popular costumes
  • New to the top 20 this year is the category ‘steampunk’ ($58,000 in ad spend)

Is this the first mention of steampunk on the website?

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Yes.

Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?

The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.

Rumours have been floating around for a while now but sites such as The Verge are guessing that the online retailer could jump into the ring with Spotify and Apple Music etc. over the next few weeks; with a service for customers already using the Echo device.

It is expected they will launch an additional $10-per-month ‘open to all’ cross-device service in early 2017.

Amazon certainly have a weighty legacy to leverage from, as well as a wealth of recorded media they already offer through their Prime service which they can now bring to the table. But I thought it would be interesting to look at the streaming market as it stands to see just how much of a fight they are going to have on their hands.

Sizing up the competition

Recent data from GlobalWebIndex finds that 2 in 3 internet users across the US and UK say they are using music streaming services each month. Spotify and Apple Music are dominant, with 20% of internet users using the former and around 10% using the latter.

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Spotify’s proliferation among younger internet users is significant. It better reflects the lay of the land more generally for the overall market, with 77% of millennials globally using such services according to the same research (GlobalWebIndex’s Entertainment Summary for Q3 2016). Young people are certainly the keenest music streamers.

What Amazon can bring to the fight

The initial Amazon streaming service aimed at Echo users certainly looks to add value to the brand’s latest audio device.

The option for users to be able to search a bigger catalogue of music than is currently available to Prime subscribers will be a big asset for the device alongside it’s voice-activated functionality, its ability to search the web and its quick connection to make orders from the Amazon website.

So we can see Amazon may already be aiming for a different demographic than Spotify, at least initially. Of course, the brand also has in excess of 300 registered users they can quickly target to try out the service – a factor which is especially important with their proposed cross-device service tipped to be launched by early 2017.

As an indication of the hill they need to climb, however, Spotify surpassed 100m users this year and there will no doubt be many Amazon-using music fans already wedded to one of many streaming services available currently.

Distractions and disruptions that might be thrown in the ring

Amazon will certainly be eyeing up Spotify and Apple Music as key competitors, but US internet radio giant Pandora also looks set to jump into the streaming market with a $10 a month service coming off the back of its acquisition of several assets from Rdio late last year.

There could be further significant changes to the landscape too. The Financial Times reported last month that Spotify was in talks with Soundcloud in a move which could see the Swedish company acquire the web platform which is much beloved among independent bands and producers.

If the deal between Spotify and Soundcloud comes off, we can expect a massive jump in the size of the Spotify library (which already boasts more than 30m tracks) and an interesting development in the increasingly democratised landscape of independent music publishing.

Outcomes?

It’s an interesting time for music consumers. We can see that Amazon is seeking to give users a number of options for purchasing and listening to new music and their Echo device will be the place in which these are consolidated – at least, for users who want a home-based system.

By next year, we can expect that Amazon’s more universal streaming service will be aiming to entice users who may not want the Echo device, but who know the brand and are keen to try streaming out.

It’s not too far-fetched to guess that certain demographics may well be more trusting of the Amazon name than they are of Spotify. And we can expect the brand to tap into its vast (and diverse) existing membership to promote its new services.

Spotify and Apple Music will not be easy to compete with, however. Both services are still seeing significant membership growth and we can expect additions to their respective assets in 2017 which will likely prove positive for the platforms and for the consumers who use them.