Tag Archives: Apple: App Search & Universal Links

Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

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Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.

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Apple rolls out Search Ads for the App Store

Ads go live October 5 — Apple is offering $100 credit toward the first campaign.

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Apple gets into the SEM business with paid-search for app developers

The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.

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How To Take Advantage Of The Recovery Search Opportunity On iOS 9

With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.

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