Tag Archives: amazon

Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold

A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales. The post Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold appeared first on Search Engine Land.

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Survey: People becoming less inhibited about using voice search in public

Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting. The post Survey: People becoming less inhibited about using voice search in public appeared first on Search Engine Land.

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Apple says HomePod is finally coming on February 9, but can it compete?

Apple also said that Siri is now used on more than 500 million devices. The post Apple says HomePod is finally coming on February 9, but can it compete? appeared first on Search Engine Land.

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Survey: Smart speaker ownership steals time from smartphones, TV, radio

The study suggests there are about 40 million devices in US homes today. The post Survey: Smart speaker ownership steals time from smartphones, TV, radio appeared first on Search Engine Land.

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Survey: Smart speaker ownership steals time from smartphones, TV, radio

The study suggests there are about 40 million devices in US homes today. The post Survey: Smart speaker ownership steals time from smartphones, TV, radio appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Survey: Smart speaker ownership steals time from smartphones, TV, radio

The study suggests there are about 40 million devices in US homes today. The post Survey: Smart speaker ownership steals time from smartphones, TV, radio appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Smart speaker sales grew 103% last year

The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. The post Smart speaker sales grew 103% last year appeared first on Search Engine Land.

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Google bringing the Assistant to tablets and Lollipop Android phones

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition. The post Google bringing the Assistant to tablets and Lollipop Android phones appeared first on Search Engine Land.

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Coming to terms with fake reviews

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake...

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How to get the best visibility for your PPC ads in the run-up to Black Friday

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising.

But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to Black Friday 2017, indexing more than 15,000 ads and 214 million impressions across 161 sellers of consumer electronics.

The study, shared exclusively with Search Engine Watch, was conducted between November 1st and 13th 2017, and sheds some light on the kinds of PPC ad subjects and messaging that are getting the best response from consumers ahead of the holidays.

iPhone dominates mobile… on mobile

In a not-so-surprising discovery, product ads containing the term “iPhone” out-performed other types of consumer goods – particularly on mobile. Paid search ads with “iPhone” pulled in 8.88% of all impressions on desktop, and gained a hefty 14.89% of all impressions on mobile.

“Phone” was the second-best-performing product ad keyword, with 4.61% of impressions on desktop and 11.55% on mobile, followed by “TV”, which pulled in 3.54% of desktop impressions and 4.22% of mobile impressions.

When it came to the messaging that performed best in Black Friday PPC ads, deal-related ad copy featuring the word “save” was the clear winner, driving close to a fifth (18.79%) of impressions on desktop, and more than a quarter (27.47%) on mobile.

“% off” was the next-best-performing deal messaging on desktop, with 10.03% of impressions, while on mobile, “discount” came in second place at 9.03%. “Sale” took 5.6% of impressions on desktop, while “% off” won third place on mobile with 3.91%.

Ashley Fletcher, Director of Product Marketing at Adthena, says that these differences in the data prove just how vital the language used in ad copy is to the overall success of a paid search ad.

“We can see in the analyzed data that phrase ‘Save’ delivered huge impression share on both desktop and mobile, in comparison to ‘Discount’ or ‘% off’,” he said. “Making this single change in an advertiser’s ad text copy can make all the difference in having a winning search strategy for this fiercely competitive time of year.

“The devil is in the detail, and marginal gains mean success.”

If you’re wondering what kind of discount is the most effective at attracting consumer attention, well, surprise surprise, it’s a big one. Offers for “70% off” gathered the most impressions PPC ad on both desktop (6.89%) and mobile (1.31%).

“30% off” was the next-most-popular discount, though it attracted less than 1% of overall impressions on both desktop (0.84%) and mobile (0.35%). In third place was “40% off”, with 0.58% of impressions on desktop, and 0.23% on mobile.

Black Friday outpaces Cyber Monday, Amazon pushes Amazon

In spite of the juggernaut rise of online shopping, Black Friday still carries more weight than its newer, online-focused sibling, Cyber Monday – even in the electronics industry. According to the data from Adthena, “Black Friday” pulled in 2.99% of all PPC ad impressions on desktop (with 2.41% on mobile), while “Cyber Monday” managed only a paltry 0.12% of all impressions on desktop (0.09% on mobile).

Meanwhile, Amazon is taking advantage of one of the biggest shopping holidays of the year to push its Prime memberships. Across 71,414 Amazon ads with a total of 78,097,823 impressions, the top two-performing phrases by an overwhelming margin were “Amazon”, which took 98.32% of impressions on desktop and 99.79% on mobile, and “Prime”, which attracted 84.71% of impressions on desktop and 97.64% on mobile.

This was bad news for ads with more generic terms like “Shop” or “Low prices”, which attracted just 10.27% of impressions on desktop and 1.79% on mobile (“Shop”) and 8.37% of impressions on desktop and 0.44% on mobile (“Low prices”), respectively.

What do the figures from the study tell us about the types of product searches and purchases that people are carrying out on desktop versus on mobile?

Although there is some variation in the messaging that seems to resonate with users on desktop compared to mobile – mobile users are keen to “Save” but evidently don’t want to “Shop” for “Low prices” – the same leaders tend to emerge across devices, which Fletcher believes demonstrates that shopper behavior is generally device-agnostic, with consumers carrying out their product searches across multiple channels.

“In many instances, mobile is driving higher impression share than desktop, such as with the top performing product ads,” he says. “This tells us that many shoppers are doing their gift browsing on mobile, but desktop still perhaps remains a key part of the path to conversion.”

What can marketers take away from these findings that will help them get the best possible visibility for their PPC ads in the run-up to Black Friday? Fletcher says that actionable insights from data are the key to success in a rapidly shifting landscape.

“Marketers must understand how campaigns are performing and adjust accordingly as quickly as possible,” he says. “Being able to monitor what their competition is doing and changing on a daily basis will have a great impact on their PPC campaigns.

“Today’s marketer wants daily insights into an auction that’s changing rapidly. If a marketer sees that a competitor is pushing 70% discounts and garnering a majority of market share, they can quickly adjust their own strategy in order to continue to remain competitive and capture the audience.”