Tag Archives: All Things SEO Column

How To Save On SEO Without Being Cheap

Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning.

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Swapped Out: Losing A Google Direct Answer [Case Study]

When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.

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Is Responsive Design A Ranking Factor?

Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost. Columnist Clay Cazier explores this idea to see if it has any merit.

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Mega Menus & SEO

What are the best practices surrounding mega menu navigation elements when it comes to SEO? Columnist Chris Liversidge lays it out.

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How To Manage Your Old & Outdated Content

Fresh content is important when it comes to SEO, but Erin Everhart reminds us that there’s value in updating old content, as well.

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Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play.

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How To Recover If You Got Nailed By Mobilegeddon

Columnist Neil Patel shares his tips and advice for analyzing the impact of Google’s mobile-friendly algorithm update — and getting your mobile presence on the right track.

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Yes, The Click-Through Rate Is A Ranking Signal, But…

The debate over CTR’s potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta.

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7 Key Questions To Unlock Growth Opportunities In Your SEO Audits

When auditing a website’s search engine optimization (SEO) efforts, it’s easy to find issues that need to be addressed — but columnist Aleyda Solis reminds us that we can use this data to discover new opportunities, as well.

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7 Steps To Semantic Content Excellence

What is semantic content optimization, why do you need it, and how can you implement it? Columnist Eric Enge answers these questions and more.

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