Tag Archives: All Things SEO Column

Everything You Need To Know About Google’s New Stance On Mobile

In preparation for the release of Google's mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt. The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land.

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Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming!

Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps. The post Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming! appeared first on Search Engine Land.

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Increasing Search Visibility With Google’s Entity Search

Google's move towards entity search is changing how search marketers operate, and columnist Thomas Stern discusses some ways in which we can adjust to this new reality. The post Increasing Search Visibility With Google’s Entity Search appeared first on Search Engine Land.

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Authorship Is Dead; Long Live Authorship

Google's authorship program may be over, but columnist Eric Enge notes it's still important to work on building authority. The post Authorship Is Dead; Long Live Authorship appeared first on Search Engine Land.

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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make constant algorithm changes right under our noses. Columnist Nate Dame explains. The post They Fooled Us All: Why Google May No Longer Announce Major Algorithm...

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Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First

For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy. The post Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First appeared first on Search...

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Optimization On The Content Battleground: Human + Machine Learning

When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data. The post Optimization On The Content Battleground: Human + Machine Learning appeared...

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Everything You Need To Know About The Google-Twitter Partnership

Google and Twitter recently reached a deal that once again gave Google access to Twitter's firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers. The post Everything You Need To Know About The Google-Twitter Partnership appeared first...

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The Importance Of XML Sitemaps In The Age Of Panda

Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. The post The Importance Of XML Sitemaps In The Age Of Panda appeared first on Search Engine Land.

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3 Keys To Understanding Your SEO Needs

Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics. The post 3 Keys To Understanding Your SEO Needs appeared first on Search Engine Land.

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