Tag Archives: Ads Manager

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Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can also be displayed using the customize column selector for ads running across Facebook, Instagram, and Audience Network. What Are Estimated Metrics? Facebook explains that its estimated metrics can provide guidance in areas where the end result is difficult to quantify. Real-time data is often provided […]

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Facebook Introduces App For Managing Ads On The Go by @mattsouthern

To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage ads on the go. With the new Ads Manager app you can now create new ads or monitor existing ones, as well as edit ads, budgets, and schedules. Is an ad performing particularly well, but your budget is running out? Just pull out your phone and top it up! Have a brilliant idea for a new ad campaign during your morning commute? Now you can grab your phone and set it up immediately. The Ads […]

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