Tag Archives: ad creative

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three...

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5 Search Ad Copy Resolutions For 2015

It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign. The post 5 Search Ad Copy Resolutions For 2015 appeared first on Search Engine Land.

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Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords

Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the...

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