Tag Archives: ad copy

10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to use psychological principles to improve ad copy

Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. The post How to use psychological principles to improve ad copy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine...

Please visit Search Engine Land for the full article.

How to implement mobile-specific ad copy for AdWords expanded text ads

If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The dust has settled on AdWords expanded text ads. What now?

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads. The post The dust has settled on AdWords expanded text ads. What now? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Spell-check your new expanded text ads with this AdWords script

Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors. The post Spell-check your new expanded text ads with...

Please visit Search Engine Land for the full article.

Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool....

Please visit Search Engine Land for the full article.

Rotating ad copy: What traffic are you missing out on?

Want to see where your ad tests are finished, and what traffic you're losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that. The post Rotating ad copy: What traffic are you missing out on? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Journey to better paid search ROI with this travel ad copy data

School's nearly out, and it's time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. The post Journey to better paid search ROI with this travel ad copy data appeared first on...

Please visit Search Engine Land for the full article.