Tag Archives: A-Post to MarTech Today

Yelp tests offline attribution using guest WiFi and email matching

The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.

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Quora adds more contextual & behavioral ad-targeting options

The platform is steadily enhancing its advertising offerings. The post Quora adds more contextual & behavioral ad-targeting options appeared first on Search Engine Land.

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Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies. The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land.

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Oracle DMP adds integration with Bing Ads custom audiences

This marks the second integration for the audience targeting pilot. The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land.

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Investors anxious about Google traffic acquisition costs, which regulation could further increase

Mobile fees and new regulatory moves could bump Google's revenue costs. The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.

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Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. The post Will chatbots become part of the consumer search experience? appeared first on Search Engine Land.

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Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.

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The rise of personal assistants

How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics. The post The rise of personal assistants appeared first on Search Engine Land.

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Locadium: a new ‘point solution’ to monitor GMB listings changes

Tool from LocalSEOGuide tracks changes to local listings on Google. The post Locadium: a new ‘point solution’ to monitor GMB listings changes appeared first on Search Engine Land.

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