Tag Archives: A-Post to MarTech Today

Investors anxious about Google traffic acquisition costs, which regulation could further increase

Mobile fees and new regulatory moves could bump Google's revenue costs. The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.

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Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. The post Will chatbots become part of the consumer search experience? appeared first on Search Engine Land.

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Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.

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The rise of personal assistants

How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics. The post The rise of personal assistants appeared first on Search Engine Land.

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Locadium: a new ‘point solution’ to monitor GMB listings changes

Tool from LocalSEOGuide tracks changes to local listings on Google. The post Locadium: a new ‘point solution’ to monitor GMB listings changes appeared first on Search Engine Land.

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YouTube using Redirect Method technology to fight terrorist video content in search results

The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land.

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7 reasons to enter the 2017 Search Engine Land Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing. The post 7 reasons to enter the 2017 Search Engine Land Awards appeared first on Search Engine Land.

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An update on executive changes on the editorial team

Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities. The post An update on executive changes on the editorial team appeared first on Search Engine Land.

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Report: 43% of millennials have made a voice-device purchase in past year

Also, Kayak introduces ability to book a hotel room through Alexa devices. The post Report: 43% of millennials have made a voice-device purchase in past year appeared first on Search Engine Land.

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Danny Sullivan: My new role as advisor for Third Door Media

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.

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