Tag Archives: A-Post to MarTech Today

Patent 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Patent 2 of 2: How Google learns to guide purchasing decisions appeared...

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Bing has a chatbot answering local search questions

Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. The post Bing has a chatbot answering local search questions appeared first on Search Engine Land.

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Twiggle offers plug-and-play semantic search to online retailers

Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land.

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Yext files for long-awaited $100 million IPO

Last year the company announced a revenue "run rate" of $100 million. The post Yext files for long-awaited $100 million IPO appeared first on Search Engine Land.

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Google makes it easier to see and share publishers’ real URLs from AMP pages

New anchor button enables copy-and-paste of URLs directly to publisher sites. The post Google makes it easier to see and share publishers’ real URLs from AMP pages appeared first on Search Engine Land.

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How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. The post How machine learning impacts the need for quality content...

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How artificial intelligence drives PPC automation

As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we're relying on. The post How artificial intelligence drives PPC automation appeared first on Search...

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Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google

Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash. The post Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google appeared first on Search Engine Land.

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Google will change AMP display to make it easier to find & share publishers’ direct URLs

Change will be to the header in AMP content, expected in early 2017. The post Google will change AMP display to make it easier to find & share publishers’ direct URLs appeared first on Search Engine Land.

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Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana

Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices. The post Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana appeared first on Search Engine Land.

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