Tag Archives: A-Post to Marketing Land

Google warns against misusing links in syndication & large-scale article campaigns

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land.

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AdWords gets Google Optimize & Google Surveys 360 integrations

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.

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Google will automatically convert display ads to AMP, test AMP landing pages for Search

Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.

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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana. The post Google Assistant comes to iPhone, adds alerts, hands-free calling & more appeared first on Search Engine Land.

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Purchases on Google quietly opens beta for requests in US

US merchants can now request access to Google's "buy button" program. The post Purchases on Google quietly opens beta for requests in US appeared first on Search Engine Land.

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Call for entries: The 2017 Search Engine Land Awards

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today. The post Call for entries: The 2017 Search Engine Land Awards appeared first...

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How Google assesses the ‘authority’ of web pages

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. The post How Google assesses the ‘authority’ of web pages appeared first on Search Engine Land.

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New Google pilot tests Shopping ads on the Display Network

Ads will start appearing first on fashion and home design sites. The post New Google pilot tests Shopping ads on the Display Network appeared first on Search Engine Land.

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6 key paid search trends from Merkle’s Q1 2017 report

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.

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Report: Google Assistant bests rivals for questions answered and overall accuracy

Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land.

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