Tag Archives: 2015

Newish: Google Image Carousel Sliders In Mobile

This is somewhat new, based on how you look at it. It seems similar to the image carousel from 2015 but with less information. It is just images...

Google AdWords Report Editor Now Lets You Compare Two Date Ranges

Google quietly announced both on Twitter and on Google+ that you can now compare two different date ranges within the AdWords Report Editor. AdWords Report Editor launched in 2015 and wow'ed advertisers...
6270434.gif

2 Things Every SEO & Link Building Champion Must Learn by @thewillrobins

I’m always looking for new ways to take over Google. I want to rank and bank. I want to find ways to make my sites or my clients shoot to the top. I love link building today. The new environment seems more like traditional business prospecting, which I was always good at. The last few years of SEO and link building have seemed stale. Has anything changed in the last couple of years? 90 SEOs Weighed in on White Hat Link Building in 2015 This Ahrefs post was popular back in 2015. It was right on point. Skyscrapers were and […]

The post 2 Things Every SEO & Link Building Champion Must Learn by @thewillrobins appeared first on Search Engine Journal.

Google My Business Updates The Insights Email

Since 2015, Google My Business has been sending analytics emails to businesses registered with Google My Business. This way, the business owners can see how well their business listing is performing within Google and Google Maps...

Google: We sent 9M web spam messages in 2016, more than double 2015 total

While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google says it has reduced fake Google Maps listings by 70% since 2015

Company cites machine learning and new business verification techniques as main reasons for the decline. The post Google says it has reduced fake Google Maps listings by 70% since 2015 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google: Rate Of Hacked Sites Up 32% & Will Continue To Grow

This comes as no surprise to anyone in our field that when Google published their State of Website Security in 2016 they documented that there was a 32% increase year (2016) over year (2015) of sites that got hacked...
5542649.gif

Google: 84% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern

Google released its annual review of hacked sites as part of its #NoHacked campaign, revealing the number of hacked site grew by 32% in 2016 compared to 2015.

The post Google: 84% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern appeared first on Search Engine Journal.

Emojis Return To The Google Search Results Snippets

Back in 2015, Google promised to drop emojis from the search results and they did for the most part but something recently changed. Emojis are now showing up again in the search results snippets...
Screen-Shot-2017-01-31-at-22.34.57.png

How digital marketers can take advantage of Valentine’s Day

Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience?

More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.

Bing has released a guide to Valentine’s Day for digital marketers to help advertisers get a better understanding of the occasion, and take advantage of the fact that there was an estimated spending of $19.7 billion last year for the day.

Given that there was a 4% increase in consumer spending from 2015 to 2016, Valentine’s Day 2017 could be even bigger. So here are the tips that marketers need to know:

Think of a wider audience

Planning for an effective campaign should start with an analysis of the target audience. It has been observed that the recipients of a Valentine’s Day gift go beyond romantic partners, with more than half of adult Americans identifying themselves as single. This does not stop them from celebrating the occasion with family, friends, co-workers, or pets.

This means that marketers can beat their competitors by targeting a wider audience, trying to include all the different types of gifts someone may be searching for for Valentine’s Day.

Pick the right keywords

The right use of keywords depends on a proper understanding of your target users. As we’ve seen, gifts go beyond husbands and wives, with friends coming second in the searches for Valentine’s Day on Bing.

How digital marketers can take advantage of Valentine’s Day

 

Pick the right timing

Valentine’s Day is an occasion of short planning and quick turnaround, with 46% of searches and shopping taking place in early February. Only 23% of shopping occurs in January, while 10% takes place on the day before the occasion.

This brings out a great opportunity for marketers who are present at the right time, just when the searches and clicks increase. How digital marketers can take advantage of Valentine’s Day

It’s important for marketers to ensure that their budget will last until the final day of the campaign. Budgeting carefully for the week preceding the 14th is especially crucial, as this is the period that clicks peak.

How to optimise search for Valentine’s Day

How digital marketers can take advantage of Valentine’s Day

It has been observed that the use of desktop and mobile devices is almost equal in Valentine’s Day searches, which means that mobile optimisation is crucial.

48% of all Bing searches for Valentine’s Day in 2016 were performed on a mobile device, up 8 percentage points from 2015.

Moreover, 30.5% use mobile to research products or compare prices.

How digital marketers can take advantage of Valentine’s Day

The power of mobile

As mobile search keeps increasing, marketers need to improve their mobile ads to ensure that they drive the desired engagement.

Multiple extensions tend to be more effective, with site link extensions, location extensions, and call extensions leading to higher click-through rates.

This is an interesting reflection of what makes a successful mobile ad, as it helps marketers understand what the audience expects from a targeted mobile ad.

How digital marketers can take advantage of Valentine’s Day

Overview

Valentine’s Day cannot be ignored by marketers, and despite the inevitably short lifespan of Valentine’s campaigns, they can still be converted into increased sales and new customers.

To sum up, these are Bing’s suggestions on how to create a successful campaign for Valentine’s Day:

  • Prioritize high-value audiences
  • Focus on last-minute timing
  • Prioritize mobile search
  • Create campaigns around trending Valentine’s Day gifts.