Tag Archives: 1

6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

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International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.

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Tracking the ROI of organic search for B2B

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

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What is Off-White SEO?

SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the industry has revolved around constantly trying new things to see what works and what doesn’t. Many of these…



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Back to the basics: Beyond ranking factors

Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.

The post Back to the basics: Beyond ranking factors appeared first on Search…



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Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.



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Google announces new online-to-offline features on the cusp of the holiday shopping season

The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.

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SearchCap: Yelp hits Google again, link building & SMX East preview

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.



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