Tag Archives: 1

Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio's platform takes a machine learning-supported approach to paid search programs. The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.

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Google announces new online-to-offline features on the cusp of the holiday shopping season

The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties. The post Google announces new online-to-offline features on the cusp of the holiday shopping season appeared first on Search Engine Land.

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SearchCap: Yelp hits Google again, link building & SMX East preview

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

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Google Shopping gets top spot impression share & product diagnostics reporting

The updates are available in the new AdWords interface. The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on Search Engine Land.

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Walmart offering voice shopping via Google Assistant and Home

Google is also making its Express delivery service free with purchase minimums. The post Walmart offering voice shopping via Google Assistant and Home appeared first on Search Engine Land.

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Site category exclusions for Google Display Network getting brand safety update

The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.

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Here’s what performance advertisers are saying about Quora’s new ad platform

Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale? The post Here’s what performance advertisers are saying about Quora’s new ad platform appeared first on Search Engine Land.

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It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.

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Google advertisers can now see historical Quality Score data in AdWords

Plus, no more hovering over individual keywords to see Quality Score data. The post Google advertisers can now see historical Quality Score data in AdWords appeared first on Search Engine Land.

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Google’s Chrome will add new ‘Not secure’ warnings later this year

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October. The post Google’s Chrome will add new ‘Not secure’ warnings later this year appeared first on Search Engine Land.

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