Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue. That data has made Yelp an important part of any content strategy. However, content managers are still eager to learn as much as possible about the popular review site. Thanks to a new analytics tool, Yelp Trends, content managers can now gain insight into how users are interacting with the review service. […]
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