Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

For more, read the original post at Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing.