Google AMP and call attribution — 5 things you need to know

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join...

Please visit Search Engine Land for the full article.

For more, read the original post at Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing.