How to Recover From Any Google Penalty – GrowthHackers
[SEO] For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result, many websites are being penalized for violating Google’s guidelines. According to Matt Cutts, over 400,000 manual actions are being initiated every month by Google. That’s not all. Numerous other websites are being penalized by algorithmic updates such as Penguin and Panda. What’s interesting is that only about 20,000 webmasters are submitting a reconsideration request every month. So, this means that only 5% of the websites that have been penalized are trying to recover their rankings. Read More …
Area of the whole strategy of Online marketing is links developing. Web design Ireland suggests that linking is one of the most critical features used for growing traffic to a website. There are numerous of ways to get links to webpages high are a few fundamental tactics that can be applied. The complete idea of Internet marketing is to expose your website for you to as many people as you possibly can online. Every time your websites are accessed by a customer there are certain technical products you can use to enable your website to link to some other websites and raise the credibility of your own. You’ll be able to build links via blogs and this has become one of the most popular means of boosting your websites reputation online.
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Web site design Ireland informs us which domain names become offered as Google takes away them from the Search engines listings and this could be an alternative after a service listing instead of needing to wait for or spend a fee to the list. It is useful to keep track of other sites that contain relevant back links towards your organisation or company while they could be of benefit inside linking to the individual’s Internet site and this could possibly be valuable to their guests. Another alternative can be purchasing links high are various ways to do this. The practical thing about this option is the immediacy of creating links. Not every strategies for building links tend to be straightforward and may have disadvantages. Link getting can be risky especially if Google thinks it is not just and will send a large expenses to the Internet site. A lot of posts or feedback on blogs made up of links towards a web page can cause junk mail and should be avoided no matter what.
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World Wide Web is a place where people share and offer information on anything and everything they need. Strong contents are the essence of every website and online portal spaced in the internet. Contents are articles that educate, inform and entertain browsers. That is why web content writing has become a major sector of Search Engine Optimization.
Writing for the web has become a growing Seo based business and there is a huge market for innovative and original contents that help raise the value of websites and web marketers. There is a popular saying in this industry “Content is King”. This is rightly said because contents contain information and knowledge which is sought by every other browser on the internet. However, even today there many Seo services that lags behind when it comes to content creation. They fill up the pages by stealing contents from other sources and posting them with some editions.
Information rich content draws visitors very fast and also retains them on your site for longer duration. If you look around you will realize that quality content is the foundation of some of the most popular websites on the internet. Content enhances the reliability of a website and its developers. The nature of content you provide also enhances your search engine results. Search engine crawlers identify and differentiate websites on the basis of contents encrypted on the web pages, headers, tags, meta tags and even the URLs.
To be specific, different websites require different type of contents. If you are selling a product or service, then you should offer all the market intelligence and reviews surrounding the product or service, its applications, benefits, disadvantages, alternatives, pricing policy, pricing options, offers, discounts, so on and so forth. You need to convince the visitors by offering answers to why and how they can benefit from your business.
Always remember that contents are different from advertisement, but a content is very important in supporting an online ad or banner. Content are supposed to be more real and they should offer honest explanations so that the readers are convinced. This is the best way to keep them coming back to your site.
Contents should be the base of other advanced Seo practices like link building and keyword optimization. You can have your articles posted on popular sites and article directories to have them direct the readers to your website or web pages for more information. Search engines crawl through contents whenever a search is initiated by the browser. This is how you get more targeted traffic to your site.
Matt Cutts and the Google algorithm updates are really starting to annoy internet marketers around the globe. Google Panda was the first update, which was devastating for many involved in the SEO game, but there was not anything quite so bad for a while until the Google Penguin update came along. There is no doubt, it is not as easy to rank in Google as it was back in the day. It is really tough out there. Many internet marketers have gone back to their day jobs and left the SEO industry completely.
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One has to realize that this is a business and every business will suffer at some point. Internet marketers are so used to their business going from strength to strength that this is something they just don’t expect to happen. However, there is always a way to turn your business around.
You have to ask yourself what the Google Penguin update was all about. What is Google looking for? Of course, before you start anything you must make sure that you have a clear, positive frame of mind. What is the point of thinking that Google is evil? It is definitely difficult to stay motivated at times like these, but that is what it takes. Stay away from the negative SEO forums and focus on restoring your site to page one again.
People came unstuck a lot of the time by over-optimizing their keywords. Using the same keyword, over and over again, when building links without any variations is one way of getting hit. There are lots of ways in which you can vary a keyword.
To de-optimize your keywords you should look to a variety of methods
Generic keywords – ‘click here’, ‘continue reading’, ‘great site’, etc.
Long tail keywords - For example, ‘make money online’ becomes ‘make money online at home’.
Naked keywords – ‘http://yourdomain.com/’
Brand keywords- ‘your site brand’, ‘your name’, ‘website name’, etc.
Semantic keywords – These are shorter keywords, but they are not long tails. If you have a site about ‘making money online’, then you would use, ‘SEO’ or ‘internet marketing’, for example. You should spread these anchor texts out evenly for them to be effective.
You should also pay attention to where you are doing your link building and which kinds of sites you going to. There was a recent update where a lot of internet marketers were punished because of simply taking full use of blog networks. When these were de-indexed, sites with thousands of links were affected badly.
Guest posting – This is a very good option, especially if you can find blogs with a high page rank.
Web 2.0 posts – There are many of these sites around so make sure you make use of them all and don’t post all of your links on just Hubpages and Squidoo.
Forums – This is a powerful form of linkbuilding if it is done the right way and you don’t spam the forums.
Social Media – Don’t forget about Twitter, Facebook and social bookmarking. If you are doing SEO then you simply have to be social media.
Google has become very smart. This means that it is difficult to take short-cuts these days. This applies to people who are using black hat techniques. They are going to be discovered soon or later. If you want to build an authority website then you should definitely stick with white hat techniques.
Content also proved to be a problem with the Google Penguin update. Not only must you remember that content will always be king and stick with really good quality content, but you must also pay attention to the way that you use your keywords. Using ‘landscaping company, Florida’ muliple times in the same post is definitely going to bring the value of your content down. Varying your text in your posts on your site is just as important.
Organize your website – This refers to the appearance of your website. When someone lands on your page they want to be able to read the article easily. It shouldn’t be busy with all sorts of adverts flashing away. You don’t want too many links in the footer either.
Internal linking has also been a problem. If you think about it, when you go to a site that has twenty links in a single article you will probably just find that annoying. It is hardly effective either. Google is penalizing these types of links as well so this is something to watch out for.
What do you think? Have you experienced problems since the Google Penguin update? Have you NOT had any problems since the Google Penguin update? Let us know your views by leaving a comment below! ___________________________________________________________________ Thank you to my Guest Post Author:Jonathan Newby
Jonathan owns a number of websites that show people how to make money online. ___________________________________________________________________
Many internet marketers wager on the top SEO companies to create their websites as successful because they might be. With regards to seo, strategic efforts and knowledge on latest SEO techniques tend to be more crucial than applying the traditional ways of link building. Without online visibility it’s burdensome for one to generate traffic to your internet site and get the desired return on investment. Thus, the top SEO companies you hire, they will suggest you exactly the same optimization techniques that have been efficient for almost any kind of web business.
If you carefully take a good look at the links of the top ranking websites on the SEO Serps, you’ll find that all of these have unique, catchy titles. The webpage titles tell the human visitors as well as the search engine what the page is about. It is a critical aspect that the search engine consider while ranking a page for a particular keyword. Thus, a well-written and appealing title can make a full world of difference how a se’s evaluates the pages of one’s website. Presence of all targeted keyword of one’s website in the title is also crucial.
If you’d like the pages of one’s website to be visible on the SEO Serps for a particular keyword o search term, you must utilize the keyword or phrases carefully throughout the pages. Keywords prove the relevance of one’s pages and help the webpages improve visibility on the web. Aside from utilizing the keywords in the Meta tags, title, header and the content of the page, the most notable SEO companies suggest the usage of keywords as link text to form descriptive keyword links.
404 errors, swollen HTML code, re-directs, content hiding behind forms, way too many graphics, etc . are deter the search engines to index your internet site which is a great obstacle when it comes to your site to top ranks in the se’s. User-friendly website designs with easy navigation structure are useful for both human visitors and se’s as well.