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Bing Says No to Link Buying, Recommends Building Links Naturally!

The Senior Product Manager of Bing, Duane Forrester, wrote a post on the official Bing Search blog throwing light on the ten myths in SEO, in which he makes a revealing point about links- You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path.

You should neither buy links, nor ask other webmasters to link to you. In fact, you should avoid doing any action at all that you know will lead to you getting a link from a source.

Forrester says that there is so much link spam these days that it is difficult to decide where to turn to. He says that buying links is a dead end, and sharing, encouraging, incentivizing or buying them is all the same. In Forrester’s own words, “Links are part of the bigger picture. You want them, but you want them to be natural. If an engine sees you growing them naturally, you’re rewarded with rankings. If they see you growing them unnaturally, you’re rewarded with penalties.”

Advantages of .com domains

Are you using free blogspot and wordpress domains with extensions like blogspot.com and wordpress.com and are struggling to bring traffic to your website. The main reason why you wont get your desired traffic even after your hard work because you are using Domain extension that are free of cost but can't attract traffic. In this post we are going to discuss why .com domain is best for your business and what are advantages of using .com domain extension-

1) People take .com domains seriously
The one and most obvious reason of success of .com domain is that attracts lots of visitor is due to the perception and image of users for .com domain. People prefer visiting website with extensions of .com and people usually avoid going on website such as blogspot even when they are displayed in search results.
2) Better indexing of website
Search engines also index these website faster as compared to the website with other extensions. All the webpages of your website is indexed with Domain extensions with .com whereas it is very tough for getting a blogspot or wordpress site completely indexed for searches.
3) Better SEO
It is very easy to optimize .com websites in comparison to other websites. .com domain gives various advantages which benefits our SEO and you don't have to work very hard for your website optimization.
4) Link building easy
If you buy a .com domain registration, you might find 60-70 websites linking to your website as soon as you purchased it. This shows that building links for .com domain is simpler than others. Also more people are willing to link your site and exchange links with you when you have .com domain.
5) Better rank in Google
While searching anything on Google, you might observe that topmost results for your queries are generally .com websites. You will rarely found blogspot website on first page of Google. As people, Google also takes .com domains seriously. Search engines like Google always prefer checking .com domains for appearing on the first page.
6) Money making chances
This is best advantage of having a .com domain extension as .com stands commercial. So by having .com domain you are sending a message to your audience that your website is built for commercial purpose. If your site .org or .net ,it represents that you are an organisation but not specifically for commercial purpose. You can also attract more advertisers to your website with this extensions.
7) Better worth
Your site's worth increases substantially when you change to .com. When you will got sell your website it will worth more with this extension. People are generally willing to spend more for .com websites.
8) Drives out competition
There are more than 100 million websites in the world and out of them most are geographical specific like .in, .mx, ,gr, .br etc and some of them are also .ner, org, info. So to drive out competition in this web world and stand ahead of all small websites, you should have a .com domain.

Story Telling – Part of Your Brand

Typewriter What is Your StoryToday, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand. Most branding experts agree that an essential ingredient of the branding process is authenticity. Unless you present a clear, concise and true profile and image of your business purpose and goals through branding, the public will most likely get a murky or somewhat confused picture and understanding of who you are and what you do. Your products and services will probably also be misunderstood by consumers. Before people can desire or want to try out new products, they need to fully comprehend and appreciate all aspects, facets and capabilities of each item, concept or amenity being offered.

How to Begin Your Story Along the Path to Creating Your Company’s Brand

Goethe is quoted as saying, “To think is easy. To act is difficult. To act as one thinks is the most difficult.” Yet without this kind of thorough, 3D verity, it just is not possible to transmit to your clients and potential customers exactly what you are offering them. Just as you confuse children by telling them how healthy orange juice and milk are for them and then drinking coffee yourself, you convolute or shade your business impact whenever you paint less than a clear, valid image or definition of your core message and intent. When you think, feel, believe and act on pure realization of your company concept, goals, products and raison d’etre, you cannot help but transfer a completely understandable and sensical idea, picture, usefulness and attraction for your business. By doing this, you create a dynamic and engaging brand that will grow in accountability and resulting popularity among consumers. As more people recognize your business, what you are about and the value of your products and services, your company will gain increasing benefits of greater sales conversion rates and profit levels. Ultimately, your brand can become a rising and prevailing star as an industry innovator and leader. Which reminds me you should take a look at a post I wrote a while back The 4 Layers of Branding.

What Can Build Your Brand for Continued Success in Today’s Marketplace

According to Simon Mainwaring, “The keys to brand success are self-definition, transparency, authenticity and accountability.” When you immerse yourself in every aspect of your enterprise, from its very inception to finished marketable product, you walk and talk its very essence. Strong fashionable trends are contagious, especially when they are fresh and new. When you wear the banner of your business, so to speak, the public catches and captures your enthusiasm, gaining desire for what your company is and markets. By building and refining a powerful brand that continually gains more validity and marketplace attention, you are steering your company ship toward the golden port of enduring success.

Major factors vital to building the ultimate brand recognition and enduring business popularity include:

1. Your Company Brand. - Your brand is actually the foundation of your marketing plan, strategy and implementation. If you visualize and build your marketing process as a pyramid, your brand is its supporting base. Although many essential aspects play important roles in your marketing plan, your brand is the true essence of you and your business. All other major aspects build on the brand as pyramid base, including SEO, copywriting, content design and development, social media networking and Web persona management. You should consider your brand the primary layer or level of your business marketing pyramid.Brand Red Scribble Concept Word Cloud

2. Your Business Website. - Your company site is the second level or layer of your pyramidal marketing structure. Many qualities of your website strongly affect how visitors and customers view, perceive and respond to your brand. Site design, layout, content, audio, video, and interactive features are all major assets or detractions, depending on their qualities and strengths. SEO, CRO and analytics are all important to the overall effect of your site as second level of your Internet marketing pyramid. A highly accountable and transparent website is crucial for direct delivery of your brand’s core message to your site visitors. Since your major operative goal is to transform even casual website visitors to first time buyers, then to regular customers and finally to loyal members of your client base, your site must be dynamic, authentic, engaging and user-friendly.

Expert SEOs are skilled at formulating page titles and crafting descriptive text. This requires use of three-dimensional thinking and language. There is no room for careless wording or spelling mishaps when creating empowering Web page content. Good use of key terms and phrases is essential for top-level page ranking. Site content must be relevant and well focused to best deliver your brand’s authentic purpose and message. Effective site content requires relevant action words and anchor text well-suited for strong site optimization. A powerful SEO campaign for your company brand and products will highlight and enhance your brand’s definitive essence and intent.

3. Web Content Development and Off-Site SEO. - Link building, now that’s a slippery slope in light of all the Google FUD going around. But for the sake of this article let’s throw it in here as an organic strategy that can and does work. The deal breaker is intent, what you are looking for are organic results and not “gaming” Google. As your marketing pyramid’s third layer, this step is crucial for effective off-site SEO. Whether it’s link building or building your brands authority your actions will depend on who and what sites link to or connect with you. Always link to sites that are relevant to the topic. Ask yourself this question. Will my linking to this site benefit the reader or will this help me with SEO? Don’t do it for SEO. You may get a boost in results, but eventually Google will see this as a red flag and your site/business/brand will disappear from the SERP’s. Another option is to write guest posts. Once again only on sites that will help you build a community and give you qualified traffic. Obviously backlinks are helpful for your business when positioned on high quality sites, therefore think before you throw away great content to a site that’s not relevant to your story. Authoritative off-page SEO breeds healthy brand visibility, acceptance and ultimate star quality in your industry.

4. Social Media and Brand Reputation Control. - A strong, attractive and durable brand is dependent on social media and brand credibility campaigns. This level of your pyramid serves as the complete public layer, open to all eyes and perceptions. Since your companies brand has a creative dialogue with a wide range of consumers, your business reputation and social media campaigns must be planned, enacted and overseen with extreme caution and care for best results. One suggestion is to break your brand voice and communication into a variety of “characters”. From addressing the anxious consumer who is concerned about safety, benefits, and value. Or addressing the consumer that’s more concerned about costs, features and longevity of the product. There are always going to be differences in who your consumers are, therefore, make sure you know everything there is to know about them given you have an open window into their social footprint.

Quoting Peter Gruber, “Truth is a point of view, but authenticity can’t be faked.” You need to be involved to some degree in every aspect and stage of your company’s marketing pyramid. Only by doing so can you ensure the ongoing validity and purity of your brand and its message. By treating your brand with dignity and respect, you will best maintain its power and attraction along with your business reputation. Rebranding can be essential when restructuring your enterprise or introducing new inventories and services. Although some business owners and executives worry about losing their former reputations and credibility with rebranding, the empowering results of this process will most often far outweigh any negative effects. Brand strength and popularity are essential to your company’s rising visibility, sales conversion rates and ultimate profitability. By being authentic and transparent as a person, industry leader and marketer of your brand, you will enable all signs to point toward your continued business success as you build your multi-layered company story and vibrant brand.

________________
Quotes Source: http://www.slideshare.net/williamarruda/be-yourself-slides-final-july-2013

Read more : story telling part of your brand

Content Syndicator at The Sovereign Society in Delray Beach, Florida 3…

 

The Sovereign Society, a subsidiary of Agora Inc., seeks an experienced Content Syndicator to manage and grow its expanding divisions.  

We are seeking a skilled networker. Your mission is to drive more website and blog traffic, generate awareness of our service, and create a broad understanding of our expertise while keeping the end goal of conversions in mind. You’ll cultivate relationships, and build a syndication list of blogs that will put our content in front of relevant, engaged readers.

You’ll need to be excited about wearing several hats and championing all aspects of the brand. You’ll need to learn and adapt quickly, and be flexible. You must be creative, think strategically, work well on a team, have excellent communication skills and respect deadlines.

Requirements

·  2 years proven syndication network building experience developing and implementing strategies to increase awareness and traffic.

·  A deep list of media and blog contacts, and the ability to build more.

·  An analytical mind that can evaluate and tweak approaches based on a comprehensive understanding of analytics and business goals.

·  Experience building and executing link-building strategies to enhance off-page SEO.

·  Experience with social media networks and experience growing social communities online.

·  Fluency in analytics tools such as Google Analytics, etc.

·  Knowledge of financial markets a plus

This is a full-time, on-site position in Delray Beach, Florida. It will require you to work hard every day. If you are seeking part-time or satellite work, you should not apply. If you do not have an incredible eye for detail, you should not apply. It will be a waste of your time.

Salary will be based on experience and qualifications. Health, dental, 401(k) included. Our Delray office is located on historic Atlantic Avenue, less than a mile from the beach.

Send a detailed cover letter (nothing generic please) along with your resume, telling us why you’re the perfect candidate for this position, along with salary requirements, to the link provided.

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I have a client who own a call center and is dialing for tech support in United States. Earlier he was working for some third party client from Singapore but now he wants to do on his own, so he hired me to set up a website and payment gateway for his company.

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Thanks in advance

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Surefire Tips To Making Sure Your Website Gets Noticed :: MEKNOWPAUSE.COM…

When you put up a website for your business, you should treat the occasion as you would opening up a physical storefront. Not only do you have to worry about making sure that it is presentable and accessible, you also have to think about how to make sure that people can find it. While with physical storefronts, you would use signs, television ads and newspaper inserts, thinking about how to get your website found is a little bit different.

When you are thinking about ways to make sure that your website can be easily found by the people who are looking for your type of service, there are many options open to you. The first and most obvious is to make sure that your site is a desirable place for browsers to visit and that contains a good deal of information on who you are and what you do. Doing this actually serves two very important purposes. The first is that having an informative, smoothly operating site is quite important. The second, less obvious reason, is that a good website that is optimized for the search engines can bring a great deal of relevant traffic to your page.

To draw people to your website, working to make sure that your page appears first page on a list of natural search results is essential. To this end, you need to take a look at what criteria search engines use to rate their results. While context and keyword density is certainly a factor, so is the popularity of your site, which is measured through how many sites link to you without you providing a reciprocal link in return. People work on bulking up this ranking through what is known as link-building, where they actively campaign to put links to their site on directories, web pages and article directories.

If you've spent any time on the internet at all, you are already aware of what a powerfully pervasive tool Google can be. A truly enormous percentage of internet traffic runs through Google's servers every day, and there are many opportunities to take advantage of that. Take a look at Google Adwords, the search engine's pay per click program. In this program, you will choose several keywords, and when these keywords are searched, your link will appear on the sidebar. You'll only pay when someone actually chooses to click your link. This is a directed form of advertising that is an excellent way to get people who are really interested in your services

Essentially, remember that the best sort of advertising that you can use is the one that is best suited to your site. Think about what your services are and what sites people who are looking for your services will frequenting. Many businesses have found a great deal of success in soliciting the services of a search engine consultant. A professional can help you find your feet in the online world, and offer you experience when it comes to making sure that your website is found by prospective customers. If you wouldn't tackle a physical advertising campaign without help, why would you do so online?

There are many options open to you when you are looking to advertise your website, so make sure that you consider them all!
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Odcienie niebieskiego wciąż robią furorę na czerwonym dywanie. Pisaliśmy już o dominacji koloru kobaltowego w Cannes (patrz: TUTAJ), a tym razem mamy dla was morski odcień błękitu i sukienkę od Zaca Posena, jaką wybrała Jennifer Lopez. Dzianinowa kreacja podkreślająca figurę pochodzi z kolekcji Posena na sezon jesień/zima 2011/12. Lopez włożyła też cieliste szpilki od Briana Atwooda, model “Donna”, zdecydowała się też na torebkę marki Etro.

Auckland Classifieds – Auckland classifieds – the best classifieds website…

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The Magic Fairy Dust And Search Engine Optimization

There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website.

The truth is that the search engines are like our childhood game of King Of The Hill. Only one person can be at the top of the hill and the top of the search results. Only ten websites can be on page one of the search results. When a new website moves into the top ten, another must be removed.

For any given search term at any given time, there are only ten web pages on page one of the search results, and there are millions of web pages that did not make page one, who may or may not catch a few stragglers from the search engines.

How Can A Website Break Into The Top Ten?

Search Engine Optimization (SEO) is an industry that has sprung up around the concept of helping their clients improve their rankings in the search engine results.

When you talk to SEO professionals, they generally point to a two-pronged approach to search ranking optimization. A website owner needs to optimize their on-site real estate for the search engines, and they need to build inbound links to their website.

On-Site Search Optimization Challenges

The trick with on-site search optimization is that you must cater to multiple audiences on your website.

* You must provide simple navigation and an attractive interface to the human visitor;

* You must provide good sales copy to your human visitors, for the purpose of converting them from shoppers to buyers;

* You must provide text copy for the search engines to read; and

* You must optimize your content to help the search engines know what topics and keywords they should pay attention, so that they can give their users the right web page for the right search terms.

A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer. Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you.

Most website owners have the alternate problem. They consistently convert a significant number of visitors to buyers, but they have to rely on various forms of paid advertising to get visitors to their websites, since they do not rank in the search engines.

I recently spoke with an individual who spends ,000 per month on pay-per-click advertising to get targeted traffic to his website. He said he consistently earns back his money, but he was still looking for a better way to get ranked in the search engines, so he joined my client list.

On-Site Search Engine Optimization Basics

According to the search engine companies, there are more than one thousand calculations that determine how well a website will rank in their search engine result pages (SERPs).

The Google engineers are fond of saying that if you build your website for human beings instead of search engines, then your website should rank well in their algorithms. To a certain degree, this is a good strategy.

Think about how magazines are constructed:

The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a story.

On the story page, the title will be in big, bold font. Sometimes, the magazine will include a brief blurb about the story, in italics or font that is a bit bigger than the story font.

Pictures support the story with captions that further develop the story, by describing the picture.

Major subsections of the story have their own subheadings. And, the primary body of the story is in regular plain text, with only an occasional bolded or italicized word or phrase.

By analyzing the title and other large text on the page, a person who is flipping through the pages of a magazine can quickly assess the story content and make the decision as to whether they want to read the full story.

In the most simplistic way, this is how the search engines analyze a websites' content to decide which web page will best serve their users' needs.

Off-Site Search Engine Marketing (SEM) Basics

Since the inception of Google, and with Yahoo and MSN recently, the number and quality of links pointing to a website play a significant role in determining how well a web page will rank in the search results.

I have heard people suggest that as much as 75% of the value given to a web page in the search results is based solely on the number and quality of links pointing to a web page. I tend to believe a more conservative number (50.1%) will apply.

Inbound Links Are More Important Than Page Content

To prove this point, type "click here" without the quotes into Google, Yahoo and MSN and check the Adobe pages that come up in the search results: #1 in Google, #2 in Yahoo, and #1 in MSN. When you pull up those pages, search the page to find the individual words "click" or "here" in the text of those pages. They are not there. This has happened because millions of people have linked to these Adobe pages with the embedded anchor text, "click here".

Next, let's analyze those specific web pages from the perspective of each of the search engines:

* Google's #1 result - (Google PageRank 8). Links to this web page: according to Google (31); according to Yahoo (nearly 12 million); according to MSN (6,400).

* Yahoo's #2 result - (Google PageRank 10). Links to this web page: Google (15,200); Yahoo (700 thousand); MSN (32).

* MSN's #1 result - (Google PageRank 8). Links to this web page: Google (0); Yahoo (2.9 million); MSN (778).

On Google's top result, they show 31 inbound links total for that web page. But, Yahoo claims that there are more than 12 million links to this page. That is a huge difference.

On Yahoo's #2 result, MSN gives 32 links, Google gives 15,000 links, and Yahoo claims it has 700 thousand links! That is another huge difference between the link counts from the search engines.

On MSN's #1 result, MSN shows a strong link count, but still nowhere near Yahoo's 2.9 million links. But, how does a web page with zero links in Google get a PageRank 8?

What Do These Numbers Mean?

Google has always said that they will never show us all of the links that we have pointing to our websites, because anything we can see in the public search results, our competitors can see also. So, for me it really is no surprise that we cannot see all of the links that point to Adobe pages, or to the links we have created that point to our clients and ourselves, by querying the search engines.

Also, the sheer numbers of inbound links do not rule the roost. Google's #1 result (PR8) is actually shown in Google, before Yahoo's #2 (PR10) result.

The Proof For Link Building Is In The Search Engine Rankings

Recently, a fellow who works as a SEO "professional" told me that be believed my link building system was a sham.

I showed him that on the top 51 keyword phrases we use to market our original commercial website, we had 11 number one results, 31 top five results, 34 top ten results, 47 top thirty results, and 51 top 100 results within the Google search results. Additionally, it was shown that only three of those results competed with fewer than one million search results according to Google, with the remaining 48 pages competing with one million to 533 million pages.

Ole boy tore up Google trying to track how it was possible for me to have accomplished what I claimed. He finally concluded that since Google would not show HIM how I was able to rank so well in their search engine results, then I must have been lying.

According to Yahoo, we have over 12,000 links from third-party websites. According to our site statistics, we received traffic from more than 16,000 unique web pages during 2006. And Google still swears that we only have 42 inbound links to our website!

Magic Fairy Dust

My nemesis concluded that since HE could not prove through Google how I was successful in getting good search rankings, then I could not have accomplished such results by the methods I claimed.

Okay, I admit it.

I used the exact same method that Adobe used to get to the top of Google's search engine rankings. I have a pocket full of magic fairy dust. Whenever, I do not like how my websites rank in the search engines, I sprinkle my magic fairy dust on my modem.

If you don't like where you are ranked in the search engines, then I suggest you forego the search engine optimization companies altogether and instead run over to the corner store to get your own magic fairy dust. You might have to shop around a bit, but it is out there.
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