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FT Press | Search Engine Optimization: How to Stay Ahead of SEO Change


FT Press - Search Engine Optimization: How to Stay Ahead of SEO Change (Streaming Video)
English | .MP4 | AAC LC, 2 channels, 44.1 KHz | AVC High@L3.0, 1024x684 pixels, 25.000 fps @ 226 Kbps | 138.05MB
Genre: E-learning

What's new in SEO? More than you might think. Take a look at the evolution of search and see how radically things have shifted. While many on-site best practices have remained stable, off-site optimization has changed dramatically.

Learn how to catch up and then stay ahead of the curve with your search marketing strategies.In this workshop, SEO expert Todd Malicoat will cover the history and four dimensions of SEO, the eight enduring principles of SEO, the differences between Panda and Penguin updates, and how SEO is like "The Price is Right".
Todd Malicoat is the author of popular SEO blog and a frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing.
Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.


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Finding The Best Seo Consultants

SEO consultant services are varied and have diverse services that deal mainly with search engine optimization. Search engine optimization is the process of making the website reach higher search rankings in search engine queries by revising it or designing it to be easier to navigate and more user-friendly to both crawlers, spiders and human browsers. The aim of search engine optimization is increase online visibility. This is so that the site generates more traffic in hopes to convert that traffic into more sales and income. SEO consultants know have plenty of expertise to make this happen.

SEO Consultant Scope of Service:

A SEO consultant should be able to provide various services to the client at a reasonable cost. The services usually offered by an SEO consultant includes but may not be limited to keyword or key phrase research along with checking out the competition, SEO web design for your site and other web pages connected to your site, working with the necessary codes and content for the site, build link popularity for the site and website SEO maintenance for the particular site. Other services of a particular SEO consultant may be excluded by other consultants. Other services which may be included are submission to search engines, looking for optimum URL's or domain names for your site, providing content for the site or strategizing your whole Search Engine Marketing (SEM) Strategy.

Keyword or key phrase research entails researching the optimum words or phrases that are widely used during searches. These keywords and key phrases will then be integrated into articles that are relevant for the site by the SEO consultant. Relevance is important because many crawlers look for this when they go through a site. The date and information that robotic spiders seek out need to be relevant to the site they are connected to. These will help in the efficient and proper indexing of the site and will help to rank the site. This is why content is important to a web site and the same holds true for inbound links to your site relevant links are worth a lot more than links from irrelevant sites. By keeping the competition under the radar, the SEO consultant will be able to see what methods work for similar sites. This means less trial and error when picking out keywords and phrases and other methods of search engine optimization. The SEO consultant will need to be vigilant regarding the changes in trends of keywords and key phrases since these changes can be seasonal. This is where SEO maintenance work comes to fore. The job of the SEO consultant will continue well after the website is established if this is part of the agreement between the SEO consultant and the client.

SEO web design for the client's site is also a big influence in the ranking of the site and the popularity of the site to human browsers. This is because SEO web design makes the site a lot easier to navigate and load. Easy navigating and quick loading are some of the reasons why visitors to the site might want to go back to it. The SEO consultant will most likely suggest to the client several easy ways of optimizing the web site. Among these suggestions will be scaling down the larger pictures to enable quick loading and making the site more navigable to users.

Having relevant content is also a must since relevant content is what spiders are looking for when they visit a site. A site that does not meet the requirements and needs of the internet surfer will be abandoned promptly upon the discovery that the site is irrelevant. The SEO consultant must also make sure that web pages connected to your site are easy to reach and that there are also relevant links in the site to promote it with other similar sites. Link building will help promote and build popularity for your site. There are many other sites that wish to use links as a way of getting their ranking to rise.

Site maintenance is a necessary service of an SEO consultant. In order to achieve higher ranking during searches, a site must be continually maintained and primed to meet the demands and needs of users and that of the search engine. Some SEO companies use unethical methods to achieve this goal. Using black hat techniques to get higher rankings will eventually lead a search engine to ban the site and maybe also the SEO company or SEO consultant who employed black hat methods to achieve higher ranking. Due to the numerous possibilities of manipulation during search engine optimization of web sites, many search engines have set rules and guidelines which will control and manage the sites being submitted to them. Website submissions are included in what an SEO consultant will do for a client.

Employing black hat techniques to ensure higher ranking can be dangerous for both the client and the SEO consultant. This can lead to being banned from the search engine and its services and being branded as a black hat SEO consultant.
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Rapid Advice In seo marketing – The Inside Track

Marketing with California SEO

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{That's it! It's always funny when marketers {talk about|discuss|speak about|mention} a secret sauce for SEO. It doesn't exist. People {that claim|claiming|which claim} {to have it|to be|to get it|to make it} {are either|are generally|can be} lying, or {they're saying|they promise|a variety offer} {that they're|they are|that they are|actually} wearing brass knuckles {in their|within their|inside their|of their} gloves, {so to speak|as they say|as it were}. Eventually they'll get caught, {and their|as well as their|in addition to their|along with their} clients {will pay|pays|can pay|will probably pay} {the consequences|the effects|the results|the outcomes}. |Arize {is located in|is found in|is situated in|is found} downtown Kansas City and will be offering both

internet marketing seo services

, {digital marketing|internet marketing|online marketing}, and

SEO consulting services

. Other services include mobile SEO, {social network|social networking|social media|online community} marketing, shopping search, blog marketing, Craigslist marketing, {video marketing|marketing with video|online video marketing|social video marketing}, and

press release distribution services

.| Similarly, {the more|the greater|the harder|greater} specialized {the experts|professionals|experts|the pros} conducting {this business|e-commerce|ecommerce|marketing ebay} are, {the more|the greater|the harder|greater} likely you {will be to|is to|may be to|can be to} {get better|improve|progress|recover} results. These specializations {can include|may include|range from|normally include} SEO on-page and off-page, Local Search, Pay Per Click, Social Media {and others|yet others|among others|while others}. 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You must start {your understanding|knowing about it|knowing} by realizing that {there are tons|you will find loads|you will find lots|there are lots} of potential local customers already {on the internet and|on the web and|web|online and} {out there|available|on the market|around} {searching for|trying to find|looking for|seeking} {the products|these products|the merchandise|the items} you already provide.|Social MediaIn 2014, {more and more|increasingly more|a growing number of|a lot more} {social media|social networking|social media marketing|social websites} platforms are gravitating towards providing users with analytics, {and more|and much more|plus more|plus much more} companies ({such as|for example|including|like} Buffer and Bitly) {are making|are earning|decide to make|are generating} tools {that are|which are|which can be|which might be} {specifically designed|created specifically|specifically made|created} for tracking social metrics. 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{But, {when you consider|considering|if you think about|the fact that} SEO marketing, the tables are turned. What is the {one thing|something|a very important factor|another thing} {that you|that you simply|which you|that you just} insure {you have|you've|you've got|you might have} {when you|whenever you|once you|if you} grab your {keys to|secrets of|secrets to|recommendations for} {head out|go out|leave|setting off} {the door|the doorway|the entranceway|the threshold}? You {mobile phone|cell phone|cellular phone|cellphone}! And, {so does|the same is true|does} {about half|about 50 %|most|about 50 % of} {of the|from the|with the|in the} population {out there|available|on the market|around}. Marketing through {mobile phones|cell phones|cellphones|mobiles} {is an excellent|is a superb|is a wonderful|is a great} {way to get|method of getting|way of getting|supply of} your message {out to|to|in the market to|over to} {individuals who are|people who are|those who are|traders who are} {going to|likely to|planning to|gonna} take this medium {with them|together|using them|with these} {where ever|anywhere|exactly where|wheresoever} {they go|they're going|each goes|they are going}.|SEO {is used|can be used|is utilized|is employed} {as an|being an|as a possible|just as one} {online marketing|internet marketing|website marketing|web marketing} technique {that helps|that can help|that assists|which enables} you {be seen|be viewed|be observed|remain visible} in Google {and other|along with other|as well as other|and also other} searches. Most {website owners|site owners|webmasters|web owners} {are concerned|are worried|are involved|have concerns} with SEO {because if|if|as if|just like} {your site is|your internet site is|your website is} positioned well in Google {or other|or any other|or another|and other} {search engine|internet search engine|search results|google search} searches {your site|your website|your internet site|your web site} {will get|can get|are certain to get|is certain to get} more visitors, hence {your site|your website|your internet site|your web site} will sell more {products or services|services or products|products|offerings}. SEO {stands for|means|represents|is short for} {search engine|internet search engine|search results|google search} optimization {and is|and it is|and is also|which is} {a form of|a kind of|a type of|a sort of} {online marketing|internet marketing|website marketing|web marketing} {that you do not|that you don't|you don't|you do not} {want to|wish to|desire to|need to} overlook.|Internet users {using a|utilizing a|employing a|by using a} {search engine|internet search engine|search results|google search} {to find|to locate|to discover|to get} information, ranking {in a|inside a|in the|in a very} {search engine|internet search engine|search results|google search} {needs to be|must be|has to be|should be} {an important part|a significant part|an essential part} {of your|of the|of one's|of your respective} {online marketing|internet marketing|website marketing|web marketing} tactic. SEO involve tuning {a website|an internet site|a web site|an online site} {so that it|in order that it|so it|then it} appears {towards the top of|near the top of|presents itself|on top of} organic website listings {such as|for example|including|like} Google. Search engines now make {more than half|over fifty percent|over half|sudden expenses} of online purchases in the UK, delineation {the potential|the possibility|the opportunity|the possible} significance of {search engine|internet search engine|search results|google search} marketing and SEO to business.

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No, Google Says There’s Been No Penguin Update – Technology

google-penguin-featuredThis morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from perviously penalized sites, many that were impacted by the Google Penguin update.

The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically.

A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts going on now. So this update, at least according to Google, is not spam related. In fact, Google made it sound like there was no update at all.

There were many webmasters talking about changes in rankings over the past 24-48 hours, independent of the Panda 4.0 update from a week ago. Most of them said the update impacted their sites that had Penguin issues. But not all were convinced that it was indeed Penguin related. But either way, many SEOs and webmasters noticed ranking changes.

Here is one graph from a site that had an algorithm penalty that recovered in the past couple days:


Other webmasters shared their analytics with me, showing huge changes in traffic as well. While others just claimed Penguin or other recoveries.

When I responded to some SEOs about Google saying there was no Penguin or otherwise update, some SEOs said they don’t believe it. Here are some tweets from SEOs:

Again, Google has claimed there was no Penguin or spam related update done around this time frame.

To learn more about this, see our Google Penguin update category.

No, Google Says There’s Been No Penguin Update

google-penguin-featuredThis morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from perviously penalized sites, many that were impacted by the Google Penguin update.

The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically.

A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts going on now. So this update, at least according to Google, is not spam related. In fact, Google made it sound like there was no update at all.

There were many webmasters talking about changes in rankings over the past 24-48 hours, independent of the Panda 4.0 update from a week ago. Most of them said the update impacted their sites that had Penguin issues. But not all were convinced that it was indeed Penguin related. But either way, many SEOs and webmasters noticed ranking changes.

Here is one graph from a site that had an algorithm penalty that recovered in the past couple days:


Other webmasters shared their analytics with me, showing huge changes in traffic as well. While others just claimed Penguin or other recoveries.

When I responded to some SEOs about Google saying there was no Penguin or otherwise update, some SEOs said they don’t believe it. Here are some tweets from SEOs:

Again, Google has claimed there was no Penguin or spam related update done around this time frame.

To learn more about this, see our Google Penguin update category.

Related Topics: Channel: SEO | Google: Penguin Update | Google: SEO | Top News