Category Archives: SEO

Bing Catapult: New Technology Delivers Faster, More Relevant Search Results

Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing.

Yandex Keyword Data Now ‘(Not Provided)’

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see “(not set)” or “(not provided)” in their analytics.

Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…



Please visit Search Engine Land for the full article.

7 Techniques for Embedding Social Media Content by @BrianHonigman

Twitter, Vine, Instagram, SlideShare, YouTube, Google+, Facebook, and other social networks allow users to embed public social media content across the web. These embeds of status updates, videos, presentations, and photos give brands, businesses, and publishers an opportunity to source, share, and curate content in new ways that incorporate audience participation and extend the reach of the social content to new platforms. Here are seven techniques for embedding social media content across your blog or website: 1. Curate a Collection Content curation is becoming a widely utilized tool by publications and brands alike. Use content from social media to create a […]

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Google Knowledge Graph Adds Phone Numbers With Hangout Integration

Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to…



Please visit Search Engine Land for the full article.

Google Knowledge Graph Adds Phone Numbers With Hangout Integration

Now if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to…



Please visit Search Engine Land for the full article.

Google AdWords Summit : Live Stream Available

Tomorrow and Friday, Google is hosting full day AdWords Summits in London. Coco from the Google AdWords team announced it on Google AdWords Help explaining that not only can you come in person…

Internet Explorer Doing Sponsored Posts: Bing & Google To Dish Out Penalties?

As I covered this morning at Search Engine Land – Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
I suspect they will have to.
What happened?
Microsoft seems to have contracted SocialChorus to run a campaign to generate buzz and awareness over their new Internet Explorer. As you know, IE has been getting a pretty bad rap these days.