Category Archives: SEO

Cayenne Red launches SEO, Digital Marketing & PPC Services In Oxfordsh…

Press Release

Based in Berkshire, Cayenne Red are set to expand their service offering which includes Search Engine Optimisation (SEO), digital marketing and Pay-Per-Click (PPC) marketing support into the Oxfordshire area

Cayenne Red

Berkshire based digital marketing agency, Cayenne Red, is expanding its client base as the business’ success continues to grow. Already the leading digital marketing agency in Berkshire, Cayenne Red will be offering Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media (SM), Public Relations (PR), Affiliate Marketing and Website Design to businesses based in and around the Oxfordshire area.

Whilst there are a number of digital marketing agencies which cover Oxfordshire (and the UK in general), Cayenne Red offer a refreshing approach to marketing their client’s products, services and brands. With a focus on tailored, results-orientated digital marketing strategies that are specific to the client’s business and sector, they are able to develop strong, long-lasting relationships. A great attitude and a sense of humour are also key factors which have enabled them to build an impressive client base that spans the UK, America and Australia.

Led by CEO, Duncan Cumming, Cayenne Red consists of a talented, professional, like-minded team of specialists who each have their own areas of expertise including affiliates, SEO, PPC, online PR, content writing and graphic design.

On their plans to move into the Oxfordshire area, Mr Cumming commented that:

“We’ve worked hard over the past 10 years to build an excellent reputation which is built on skill, reliability and results. Our clients are always happy to recommend us and as a result of our reputation, we have grown to be the leading digital marketing agency in Berkshire.”

 He went on to say:

“The Cayenne Red team of digital marketing specialists have enabled the company to grow year on year and we are in a very fortunate position to have the ability and resources to be able to move into, and hopefully become established in the Oxfordshire area. Tailored Local SEO Oxford and Oxfordshire services are highly sought after so watch this space!”

As well the services on offer, Cayenne Red have a comprehensive website and blog which offers useful hints and tips on digital marketing best practice, what you (your business) should take into account for when looking for digital marketing support, and helpful information on developing your own marketing plans and activities. This includes link building strategies; content marketing planning; how SEO works; getting the most from social media, and; what to consider with your PPC campaigns (amongst a range of other topics). Whilst in many marketing agencies this might be considered ‘giving your secrets away’, Cayenne Red is keen to further establish itself as a best practice, thought leading digital marketing agency.

For further information on any of the digital marketing services detailed, get in touch via the website ( or on 0800 0740590 where their friendly and professional team will be happy to help!

Cayenne Red is a full service digital marketing agency which offers retainer services for clients in the UK, America and Australia. The digital marketing suite of services on offer includes SEO, SEM, SM, PR, Affiliate Marketing and Website Design.

Cayenne Red creates tailored digital marketing strategies individual to each client, which guarantees great results with a professional and friendly service throughout. With an expert team of marketing professionals, clients can expect an exceptional service which meets business objectives and delivers a defined Return On Investment (ROI).

Cayenne Red believes in building long-term client relationships by giving them a valuable marketing resource that works on their behalf. It’s for that reason that they’re Berkshire’s number one SEO Consultancy. Contact them now and find out how they can help your business grow.   

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Duncan Cumming
Digital Marketing Consultant
Cayenne Red
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Here’s Why Your Editorial Calendar Isn’t Working…

They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it.

Google’s Search Results Are Crafted By Mostly White Males

It is not uncommon to see high tech, largely programming related companies filled primarily with men who are white or asian. Honestly, my programming company is the mostly men, mostly white. Google announced and published diversity report...

Google: In 2009 We Selected Only One Of Your Anchor Text When…

Back in 2008, Moz published a report claiming the first anchor text counts - meaning, if you have a web page that has two or more links going to the same page, but the anchor text of those links differ...

What Search Strategists Overlooked in the New York Times Leaked Innovation Report

The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.

SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K…

There are thousands of places where a citation (which is a mention of your business name and address, phone number and/or website) can be built for your local business in order to help your current and potential customers find you easier online. But, before we get the top 15 sources for local citations by country, here’s the ‘big four’:

Getting listed on these well-established and frequently crawled portals can improve the chances of your business info appearing on the SERPs of the major search engines. Consistency is key. No matter how many directories you submit your website to, be consistent! Use the same format across all platforms.

For example, 212-712-4849 and (212) 712-4849 are different. Pick one, and stick to it. The same goes for your business name and address.

Here’s the rest:

United States


A study conducted by Harvard Business School professor, Michael Luca, reveals that businesses enjoy a bump of 5-9% in revenue for every star on a review on Yelp.

Quick facts:

  1. There are over 57 million+ business reviews on Yelp
  2. Yelp receives 44 million unique visitors a month


Citysearch’s big competitor is Yelp. The traffic these guys receive is not as much as that of Yelp’s, but hey, you can have a listing on both, so why not?

When asked why we should even use them when there are literally hundreds of similar sites out there, their response is:

“Founded in 1995, we focus on local businesses and community and, most importantly, bringing the two together.”

Citysearch might not be as popular as Yelp, but they sure are older (twice as old actually!).


This website provides three different types of listings:

  1. Free listing
  2. Starter pack
  3. Enhanced profile

While #2 and #3 do give you some fancy features, the free listing is good enough to get your business found and a quick, quality citation. The free listing allows you to put in your keywords and link to your social media pages and website.


Quick facts about, according to them:

“North America’s largest local search, media and advertising company”

“Over 3 calls are made every second from the yp app”

“The YP℠ Local Ad Network, along with YP’s other advertising solutions, has the ability to reach 90% of the U.S. Internet population”

Pretty bold claims, right? Getting listed on is free.


The point of this post is to give you a list of places where you can get citations, as well as why you should do so using the platforms I am recommending. The ‘about’ page of Foursquare for business does a really good job of explaining the “why” in a very pleasant tone.

1 380x380 SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

Image courtesy


Cool fact: 1.6 million people are making more than 372,000 inquiries to businesses on Hotfrog every month.

Other than a citation on a popular website, Hotfrog also provides you with reporting tools that:

  1. Show you profile activity
  2. Your best-performing keywords
  3. Keyword suggestions to get even more visitors


If you feel like your business provides a remarkable product or service, then you may want to get listed on Their model revolves mainly around contests, brackets, and sweepstakes.

The way to “get in” is to contact them and inquire about their products and services and how they can help your business in particular.

8. is a website that’s mainly geared towards restaurants, hotels, resorts, attractions, and flights. They have 900,000 likes+ on Facebook, so yeah, the search engines trust this source.


21 380x228 SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

Image courtesy is yet another good citation source where you can submit site.

They have a sleek mobile app that allows its users to search for businesses by category, region, service type, ratings, special offers, and more.


In my research, I stumbled upon this description of the website on Wikipedia. It’s almost perfectly written and describes really well what is and what they do.

MerchantCircle is an online business directory, social business network, and marketing platform. It combines features from traditional Internet yellow pages sites such as, Citysearch and Yelp, with community-oriented social media sites like Facebook and Myspace.


This website allows you to put up your business name, address and map, contact information, opening hours, links to your social profiles, as well as details of your products and services.

Here’s a real-time example of Bright Skin Care Salon & Spa in New York. Notice how they also have 3 images that link to a more in-depth description of their main services. It’s a nice listing to have for your business.

Birght skin care salon spa 380x271 SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

Image courtesy bright skin care salon and spa/


While doesn’t seem to have all the bells and whistles others provide, it has been around for quite some time and does allow you to write basic information about your business, and that can only help with increasing your reach.


This one doesn’t look very active review-wise, but it’s still a place that has its businesses well categorized and classified. Getting a spot on there is free, so why not? Plus, they look like they provide businesses with promotional tools in their members area, so make sure to check them out.


The idea behind this social/business directory was inspired from the mother-in-law of one of the founders! Her name was Judy, and she kept a little green book of her favorite places that she shares with her friends. It does charge to claim your listing, but it seems to be pretty active.


These guys seem to have mastered the KISS – keep is short and simple - philosophy. Plain white background, black text and blue links. No fancy features. Just the bare essentials. Oh, and a nice and simple search form.

United Kingdom

1. /

In October 2012, Yelp acquired Qype so Qype has now, in essence, integrated into Yelp to bring more reviews and businesses to people. Businesses reviews and photos that were posted on Qype were moved to Yelp, a leading online business review site connecting people to local businesses from the city’s tastiest sushi bar to the most renowned STI clinic.

Yelp was founded in 2004 and has an average of 132 million unique visitors a month. The site has over 57 million local reviews.


Hotfrog was founded in 2005 and is operated out of Sydney, Australia by Cirrus Media. According to statistics provided by the site,

  1. Over 75 businesses are added to Hotfrog everyday
  2. Hotfrog operates in 38 countries worldwide
  3. Per month, Hotfrog has an average of 2 million page views and 1 million unique users
  4. 69 million businesses reach new customers globally using Hotfrog

For small businesses, Hotfrog is a worthy tool to create demand and target customers.


UK Cities is a network of city guides and local directories for the four main areas of The United Kingdom of Great Britain and Northern Ireland: England, Scotland, Wales, and Northern Ireland. The UK has 66 ‘official’ cities and you can find your way around any number of these places with guides and local directories on UK Cities for local information about business listings, demographic data, and local history.


The website is another place people turn to for local information including business listings, maps, and directions and local events. The aim of the site is to provide a complete local guide to life in the United Kingdom. The website is actually more of a network of local directories and each directory (whether we are talking about Bournemouth or Isle of Wight or Cardiff) has menus for the local restaurants, businesses, events and attractions.


Bizwiki stands for the business wiki. They are essentially a free business-listing site for British businesses on the web. The unique thing about this particular site is that it uses both user-edited records and structured data to return more in-depth and useful information about the businesses and organizations listed on the site.


Business Network is a simple business directory that connects thousands of verified UK businesses. It is a relatively new directory so it offers a somewhat different approach to helping businesses target customers online and allows for the use of mobile devices as well as conventional desktop browsers through a responsive design. Signing up to Business Network is free.


FreeBD is, as the name suggests, a free UK business directory that can help provide a link between your business and your customers. It’s an easy and free way to showcase your products and services.

Business listed on FreeBD usually have detailed information about their products and services and classified under categories like “Food & Drink”, “Health & Beauty”, “Entertainment & Media”, and “Shopping”.


If you’re a business in the UK, this is a business directory worth considering. Every business listed on the website has been recommended by local people and the directory boasts very helpful and reliable reviews for the community. The “Upcoming Events” and “What People Are Saying” sections are particularly interesting. It’s a fun community to be part of.


Fyple is a free online business directory offering over 1 million companies the possibility to tell their story and showcase their products and services through classified business information including, but not limited to, business websites, phone numbers and detailed local maps. It’s a really good platform to promote your business with no charge and you can return to your company profile to make changes any time you wish.


Britaine is your local search engine for websites, blogs, and companies based in the UK. You can search for local information and listings by area or by classified ads. People can search for everything: pets for sale, vacation rentals, courses and classes, and musical instruments. While this platform may not be as easy to use as, say Yelp, it wouldn’t hurt to have a business listing on there. You definitely can’t go wrong.


Tipped is an interesting online community meant for people to guess what? Share tips! Yeah, it’s a place where people share tips about restaurants, pubs, movies, local services, transport, and just about everything you can think of.

So whether you want to learn more about a local Michelin-starred restaurant or a spa round the corner, quickly search the site by keyword and/or location and get tipped. You can also give tips to people by writing reviews. And this makes Tipped a very interesting community for businesses.

12. has been around for two decades and is perhaps one of the most comprehensive Business to Business Directories in the UK. With over 140,000 subscribers and an average of 3.5 million page views per month, it is a business directory worthy of consideration. Businessmagnet uses a simple and user-friendly login interface and has a 90% customer retention year on year.


Where’s best is a large online guide to pubs, restaurants, hotels and other meeting places and sites of interest in the UK. The site allows users to find businesses and meeting venues close by and other people can see how users rate different places. You can also post comments and reviews. Where’s best is currently in the early stages of development and it has a good potential to grow big in the coming months with some interesting features expected down the line.


The UK Business Directory was established in 1999 and has been around for over a decade now. Unlike most of the business listing sites we’ve covered so far, this one is a paid directory although there is a “free listings” package. Essentially there are four ways you can advertise your company on the UK Business Directory and depending on the level of exposure you require, it can cost you £24.99+VAT per annum or £59.99+VAT per annum. The UK Business Directory ranks highly on Google for a number of keyword phrases.


On, people can access the names, addresses and telephone numbers of over 2 million UK businesses. You can search the listings by the classification of businesses or you can look for details of a specific company by searching for a company name. This service covers the whole of the UK (except the Isle of Man and the Channel Islands).

Read Part 2 of this series: Top 15 Places for Local Citations in Canada & Australia, coming soon!

Featured image made by author

 SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

Sameer Panjwani writes on behalf of Directory Maximizer, a premier SEO company offering a wide range of link building services like - manual directory submissions, niche directory submissions, guest blogging, local business directory listings etc.

 SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

 SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

An Affiliate Revenue Web Design Test Case

Maybe you have dreamed of personally developing a website for either personal or business use. If this is true of you then you might consider affiliate revenue sharing programs as a means of trying out your web designing skills while offering you the opportunity to offset, fund entirely or even make additional income through an affiliate revenue program.

Web design through web building software can be a relatively easy and inexpensive way to learn web design skills. You could, of course, build a website for personal reasons, but the discipline of developing an ecommerce site can be helpful in practicing Search Engine Optimization (SEO) skills.

This web design test case can be enhanced when you have the potential of a residual income stream essentially paying you for learning the skills of web design.

Web builder technology is a useful tool because it is intuitive for customers who have never personally developed a website and can help guide them through most design difficulties they may encounter.

The ultimate web design is customizable in many ways allowing essential creative freedom in design while maintaining proper flow and balance for the overall site.

When a website is optimized well in relation to accepted SEO techniques the result is high placement in search engines and greater traffic to your site.

Should you work to make an affiliate revenue program your test case for web design you always have the ability to develop additional sites and cross-link those sites to assist in even greater traffic building efforts.

For many entrepreneurs there is a fear about the possibility of developing a site without the aid of the long established web master. However, by accessing an affiliate revenue program you have both reason and opportunity to develop a site on your own.

REASON - It is only by developing the site that you actually have the opportunity to derive a return on your site design investment.

OPPORTUNITY - When you develop a site and your SEO strategies start to bring in more traffic you begin to see the possibilities that may exist in a business of your own.

Many individuals have even developed a series of affiliate revenue sites. These sites have, in some instances, exceeded typical monthly expenses for their families. This didn't happen overnight and it certainly didn't occur without a solid SEO strategy, but in many cases an individual can make a living working exclusively with affiliate revenue sharing programs.

Web design using web building software combined with an interest in affiliate revenue programs can be a combination that pays off in increased web design expertise as well as residual payments that have the potential to exceed your current standard of living.

You'll notice I used the word 'potential'. Affiliate revenue programs vary widely in success and SEO strategies can take a while to realize maximum results. While affiliate revenue programs can perform beyond expectations they can also be stagnant in results. Research the product you are wanting to sell and ask for some actual figures (not best results) to gain a clear idea of the expectations you should have when signing on as an affiliate.
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How to Be an Expert in Seo Industry?

Internet marketing will continue to grow in international market in future. Gradually, it will be the most promising marketing method of future. Companies are still making huge profit by promoting their products in online media. More people are using the online media in buying their essential products. One can buy the products by just clicking in computer and products reach your home. Everyone can start their business in online marketing by getting an attractive website. But it is not easy to be successful and gain popularity in the online market. So, seo professionals are required in website to increase the popularity and ranking in search engine. The demand for seo professionals has increased in market. Let us see how to be a seo expert.

Millions of websites are being made in market every month. It is used to promote products, services and information of companies. The success of companies in online marketing is determined by the ranking of website in search engines. So, there is a tough competition among companies to increase the website rank. But it requires the help of seo professional in website. So, seo training in Delhi is helpful for the people to get skills and expertise about seo practices. During the training, candidate learns about the keywords, link building, content optimization, offline and online optimization, and keyword research among others.

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Software outsourcing Company for high quality affordable IT solutions

Outsourcing is a common trend in modern business economy as it benefits the company in many ways. A business company who is outsourcing software development process to an outside outsourcing company will reap many business benefits. The process saves huge resources including both money and time of business companies. Cost cutting is the major issues for which all small and big businesses hire software companies. This also helps business firms in providing services and products to their customers at cheaper rates and still able to generate high profit margins. The cheaper price of products and services help in increasing sales and then lead to increased economy of that company.

Software outsourcing company India caters to software needs of local as well as offshore business clients. Indian outsourcing companies are among most preferred service providers all over the world. As they offer international standard quality products at most reasonable cost. India also has vast pool of IT professionals having expert knowledge and skills. They develop different business solutions for different business needs like marketing software solutions, sales force automation software, ERP, CRM, SCM, enterprise portals, content management systems, and business intelligence software. They also offer web development services for quality and dynamic website development.

Software development India also provides wide range of cost-effective web services and e-commerce development. That includes web application development, web hosting services, e-commerce application development and other similar services. Their internet marketing services like search engine optimization, social media optimization, link building services, pay per click advertisements, banner advertisements, etc. help in promotion of business websites on internet media.

Software development company India develops software for every industry sector which helps in their growth. They cater sector like education, agriculture, environment, insurance, banks and financial institutions, retail and distribution, media and entertainment, IT and telecommunication, manufacturing and transportation and logistics. They outsourcing company provides IT solutions of finest quality which help in easier management of business and gives high return on investments.

Custom software development company India understands specific needs of each business firm. Business solutions which are customized as per the need of business goals and objectives are best for growth of any business. Off-the-shelf products cannot satisfy 100% business requirements of a company. In general they lack some needed specific functions or may have many useless or redundant features. Custom solutions help a company to get all required functions in one software system without spending much money.

Software development services India develop products which are focused and dedicated to client's line of business. These products are precisely developed to fit in clients' unique needs in present time and are also flexible enough to fulfill future requirements.

Software outsourcing company offers innovative solutions in various technologies that transform the way client approach their business. IT solutions make business operations easy and streamlined, saves lot of valuable time of workers which can be diverted for further growth of business. Their software products are engineered to ensure full satisfaction to clients and provide edge over the competitors.
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