Category Archives: SEO

What Matt Cutts Thinks About Twitter Adding Animated GIF Support

Yesterday, Twitter made top headlines by adding support for animated GIFs. Yes, Twitter is now complete. You can post pictures of your favorite animated GIF with your friends...

Yandex’s Sibir Reverse Image Search Technology is Pure Awesome

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users.

3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork

I have always been a believer in the scientific method. If you can test a theory, with verifiable results, then it’s theoretically much easier to prove to the world that you’re right. About something, at least. About two years ago, I set up a test with five different companies, all in wildly different markets. All the tests were designed to prove (or disprove!) my theory: Adding an element of social proof to a given landing page (in this case social proof was defined as the displaying of Facebook likes on a page) would increase said landing page’s conversion rate. Here’s an example of […]

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Twitter Now Supports Animated GIFs: Why This Is Good For Marketers by @mattsouthern

Twitter made an announcement today that many of us have all been waiting for: You can now share and view animated GIFs on Twitter.com and on Twitter’s iOS and Android apps. The announcement came in the form of a tweet from Twitter’s Support team, and appropriately enough it included an animated GIF as well. Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. http://t.co/XBrAbOm4Ya — Twitter Support (@Support) June 18, 2014 Previously, if you wanted to share a GIF on Twitter, you had to upload it to a third-party (like Imgur) and then share the […]

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Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern

Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campaigns while decreasing  cost per acquisition by running Facebook ads in conjunction with paid search. The study was conducted by Kenshoo, a multi-channel digital marketing technology firm. Kenshoo analyzed the effect of adding Facebook advertising to Experian’s paid-search campaigns. The goal of Experian’s campaigns were designed to generate online credit report applications. The campaigns took place over a two-week test period in the […]

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Canadian Court Orders Google To Remove Sites Worldwide

On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites worldwide. The case was opened by industrial networking devices manufacturer Equustek Solutions, Inc. to block a network of websites it...

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SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer? This morning, news broke that Microsoft Internet Explorer is...

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Daily Search Forum Recap: June 18, 2014

Here is a recap of what happened in the search forums today...

Bing Catapult: New Technology Delivers Faster, More Relevant Search Results

Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.