Category Archives: SEO

Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. “Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or stagnating, earning a powerful ally or burning an important career bridge.” I am an introvert of sorts, so for the most part I keep quiet, but when I am presented with the opportunity to […]

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How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Prashant Puri of AdLift to discuss how link building has changed over the past few months. What’s going on with link building, and what can you do to keep up with the changes? How can business owners attract better links to their website? Prashant explains in the video below. Here are some key takeaways from the video: Links are still the best way for Google to determine the overall authority of a site. What’s changed […]

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Google Webmaster Tools Now Detects Issues With Mobile Usability by @mattsouthern

Today, Google announced an addition to its Webmaster Tools in an effort to keep webmasters more informed of specific website issues that mobile users may encounter. With the new Mobile Usability feature you will be able to see issues specific to mobile users that Google has identified across your site. Google says this data will also be recorded as a graph over time so you can see how much progress you’ve made towards making your site more mobile friendly. Here is how Google defines a mobile-friendly site: A mobile-friendly site is one that you can easily read & use on […]

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SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for...

Please visit Search Engine Land for the full article.

Read And Respond To Customer Reviews In Real-Time On The Google My Business Mobile App by @mattsouthern

Today, Google announced an update to its Google My Business mobile app intended to to give more control to business owners on the go by allowing them to do things like respond to reviews, and view call analytics. Previously, with the Google My Business app you could only perform rudimentary tasks like updating business information and posting to Google+. The changes announced today make the app better for both business owners and customers. Business owners get notified immediately when a customer leaves a review, which means customers can (potentially) receive an immediate response and know they’re being listened to. Business […]

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Groupon Pages Part Of Company Evolution Into Local Search Site

Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners...

Please visit Search Engine Land for the full article.

Google Mobile Usability Report IDs Website Issues That Drive Away Business

Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company's website.

Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Rhea Drysdale, CEO of Outspoken Media, about how to run successful long-term SEO campaigns. At Outspoken Media, Rhea focuses a lot on SEO as a long-term commitment rather than a tactic for generating short term gains. In the video below, Rhea discusses her approach to long-term SEO and why taking that kind of approach is so important. Here are some key takeaways from the […]

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10 SEO Myths Reviewed by @DuaneForrester

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I Need to Rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2 of the SERP and onto page 1, be […]

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