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The morning after


Congress cannot begin to recover from this devastation until it recognises why it is laid so low.

Days after its worst-ever electoral defeat, the Congress party’s top leadership met to mull over what went wrong. It has been reduced to 44 seats, less than a tenth of the Lok Sabha, but the party showed no sign of having been punched in the teeth, and made little attempt to identify the reasons for the widespread rejection. The Congress Working Committee spent half of its time beseeching Sonia and Rahul Gandhi not to resign. The time remaining was spent on discussing how there had been failures of communication, and that all levels of the party and the government were responsible for the loss. In Congress-speak, both the fixating on the “communication” problem and the resorting to “collective responsibility” are convenient ploys to evade genuine accountability.

For the Congress, it is necessary to acknowledge that many of its crises begin at, or travel to, the top. At the same time, it is also true that ritually affirming or denying the performance of the Gandhi family, or their fate, cannot be the whole point of the introspection exercise. If it wants to put itself back together again, the Congress has to shed the baggage of being a party of power and coterie, and needs to build ladders all the way to the grassroots. This is not a matter of advertising strategy or outsourced PR campaigns.

It is about building an organic link with the people and articulating their interests, the primary task of political parties. In order to do so, however, the party needs to go well beyond Rahul Gandhi’s low-risk, small-scale primaries. Inner party democracy must be brought in at all levels — and it must also extend to Rahul Gandhi’s job. Elections to the Congress Working Committee would be an emphatic signal of a willingness to genuinely open up the organisation. It will help encourage local and regional leadership and dispel the sense that power flows from access to greater power, rather than constituency spadework.

A genuine reinvention will necessarily include a reexamination by the Congress of old pieties and complacencies. This election has signalled that there are no political gains to be had anymore from old-style appeals to nostalgia or from fear-mongering. There are diminishing returns, also, to the politics of entitlement. The Congress needs to find a way to talk to an increasingly impatient voter who demands greater opportunity and disdains condescending promises of patronage. The party has to find a new language to reach out even to its erstwhile constituencies among the disprivileged and minorities. It still has 20 per cent of the vote, but to recover from this moment of devastation, the Congress will first need to abandon its own status-quoist instinct.

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Two Top Techniques To Boost Your Site’s Ranking

Unless you are already at the top of all the major search engines for all your major keywords and keyword phrases, you should see what you can do to boost your website's ranking. The best way to boost your website ranking is to use website promotion techniques which improve the on-page and off-page factors that search engines use when prioritizing websites.

The first step in any program designed to boost your website ranking is to look at your actual web pages and see what you can do to make them truly search engine friendly. This effort to make a web page search engine friendly is commonly known as search engine optimization. Search engine optimization is basically the process of organizing your web page in such a way that the main points of the page are crystal clear to both the search engine robots and to the human beings who will eventually read the pages.

If you have a web page that explains or offers "blue electronic widgets" then these words should be put in the title tag, and again in the description tag, and in the main headline of the page. Certainly if the page is really about blue electronic widgets then you will discuss the subject and mention these words a few more times in the text. You might also link to other pages on your site that have similar content, and you could even name the file for that page as blueelectronicwidgets.html .

If you do all of these things then it is clear that this page is truly about blue electronic widgets. This will be plain to any person who looks at the page and to the search engines when they gather the data for your page. By reorganizing your web pages so that they reflect and emphasize the actual message of each page, you will have taken the first step to boost your website's ranking in the search engines.

Web Promotion Technique for Off-page Optimization

In the highly competitive world of the Internet, you can't stop with on-page optimization. If 100 sites all have the same content and similar optimization, then the only way to reach the top and stand out as the most relevant page in that category is to build up the amount of incoming links pointing to your website. Your link popularity is an off-page factor that has a big role in determining your website's ranking. There are several ways to build incoming links, and you should use the web promotion technique that is most appropriate for you.

For example, if you have time search around for directories dealing with your subject. In many cases you only have to fill out a form and add your site to the directory. Often you have to exchange links. One of the most widely used web promotion techniques nowadays is reciprocal linking. When engaging in reciprocal linking, remember that the quality of your links is just as important as the quantity. Try to get links from high traffic and highly regarded sites in your field.

Another way to build incoming links is to place your content on other websites with a link back to your site. Write articles about your field and submit it to the many content hungry webmasters searching for such material. Always remember to put a link back to you site at the end of your articles.

If you take the time to optimize your pages and then engage in a link building campaign, you will see an improvement in your website's ranking in the search engines. It won' t happen over night, but eventually the best websites rise to the top of the rankings.
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Website Design: A high-quality net style is probably going to wish an excellent…

By: Starr Cancer
Submitted: 2014-05-20 13:31:21 | Word Count: 484

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