All posts by Will Scott

Why SMBs should spend more of their budget on online marketing in 2017

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.

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Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land.



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Help! I just launched a new website and my search rankings tanked!

Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.

The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land.



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3 practical local link-building ideas that will cure your Penguinitis

Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.

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7 Traits That Will Make You A Great SEO

Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you?

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The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals

Though consumers still commonly rely on word of mouth to find an attorney, columnist Will Scott notes that the Internet is becoming an increasingly important source for potential clients, particularly the younger generation.

The post The Verdict Is In: Internet Searches Gaining Traction In Legal…



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Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout

In the age of “Mobilegeddon,” local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.

The post Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout appeared…



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5 Steps To Better Online Marketing For Franchises

Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location.

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Content Marketing For Local Businesses: Get Creative & Pay To Play

Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.

The post Content Marketing For Local Businesses: Get Creative & Pay To Play appeared first on Search Engine Land.



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Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming!

Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps.

The post Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming! appeared first on Search Engine Land.



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