All posts by Tyler Shears

Moving The Dial With Curated Content by @tshears

If you are in marketing today, chances are content is a large part of your marketing strategy. With curated content, a website gathers information from across the Internet and reposts it, either in whole or in part. As some businesses have discovered, it is  possible to fill your webpage and social media sites with content that will go beyond boosting your search engine rankings. Companies like Dell have learned they can boost their own content by reposting content found around the internet. Recent studies have shown the growth of content marketing and help to break the most common types of curated content. Curated content has […]

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How Yelp Trends Can Help Content Managers Earn Better Search Results by @tshears

Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue.   That data has made Yelp an important part of any content strategy. However, content managers are still eager to learn as much as possible about the popular review site. Thanks to a new analytics tool, Yelp Trends, content managers can now gain insight into how users are interacting with the review service. […]

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